branded video Articles

Global Video Ad Chart: The Best in Branded Viral Video for June 2011

It has been an action-packed month for branded viral video on the global ads chart. After the melancholic commercials and PSAs of May, the pace quickened and the mood lifted in June, with stunt driving, a lightsaber duel and even giant birds being fired out ...

The Many Business Benefits Of Using A Branded Video Player

Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential ...

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

Dentyne Bites Into Branded Online Video With New Web Series

Digital Broadcasting Group have teamed up with Dentyne Gum on a new web series called The Single Life. The tongue-in-cheek-wrapped-in-chewing-gum web series is being positioned as a navigation guide to the world of online dating. Of course, it's clearly not serious since the first episode ...

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the ...

The Week's Best Viral Videos & Marketing Lessons:

We've had quite a crazy week in the world of viral video. We saw rioting, lots of swearing, strange animal behavior, and even some clever video marketing from well-known brands.  In case you missed any of the week's most buzzed-about clips--or in case you're merely ...

Viral Video Chart: The Best Branded Viral Videos Of May 2011

Followers of the Viral Video Chart's global ads chart have certainly been put through the emotional wringer this month. Rather than the usual bombardment of funny branded videos, May has seen a number of videos that have left many users with lumps in their throats.

The Weekly Online Video News Round Up - Mobile Video Edition

It was a big week in video—of course, you can just about say that regarding any week these days. But still, we had big news announcements, writers with strong online video opinions, new tools and gadgets released, and plenty of branded and unbranded video fun ...

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

Best Branded Online Video Ad Campaigns: A Trailer & A Hoax

Brands continue to lead the charge in creativity with online video. They have more money and resources than you and I do, which makes it easier for them to experiment. This week saw several entertaining branded videos, but I wanted to pull out a couple ...

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

Best Viral Video Marketing Ads: Sony's Cybershot & MTV's Stop Motion Balloons

I try to find at least one great branded viral video each week to highlight, separate from the Friday round ups, so we can have frequent examples of how some companies are doing video advertising right. This week, there were two ads that really grabbed ...

The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing ...

Is Apple Building Their Own YouTube Competitor (iVideo)?

Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, has an interesting editorial piece over at The Huffington Post today where he suggests an intriguing new service might be in the works at Apple: a YouTube killer. He cites several pieces of ...

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week--and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this ...