branded video Articles

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What ...

Leanin Launches Customizable "Social Video Player" For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ...

Get Your Own Free Videosite With vidmeup Video Hosting

There are a lot of great benefits a business can get from posting their video to YouTube, including sharing options, statistics, and access to the audience at the largest video site in the world. But YouTube doesn't work for everyone, particularly businesses that are concerned ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

Are Web Series The Future of Branded Video Entertainment?

You may have heard about Alphabird's acquisition of Placevine back in May. Since Alphabird is all about video engagement and Placevine is all about connecting brands with the right video producers... it was a bit of a natural fit. One of the more interesting things ...

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Best Branded Video Ad Campaign - Planet Of The Hoax Video

If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it ...

The Weekly Online Video News Round Up - July 3-9 2011

If you're like me, then last week was a terribly busy week. But these days, with online video's quickening pace, they all seem that way anymore. Even when you're paying close attention, it can be easy to miss a great video or an important news ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Global Video Ad Chart: The Best in Branded Viral Video for June 2011

It has been an action-packed month for branded viral video on the global ads chart. After the melancholic commercials and PSAs of May, the pace quickened and the mood lifted in June, with stunt driving, a lightsaber duel and even giant birds being fired out ...