When corporate video is done well it can have an extraordinary impact on the audience. But as 'This Is a Generic Brand Video' demonstrates, lazy cliches and uninspired stock footage do not a masterpiece make.
In our pick of the best videos of the week we follow Superman as he flies high above the rooftops of LA with his trusty GoPro, watch a very naughty dog when his owner's back is turned, and learn what a blessing having a child can be, despite the difficulties. Welcome to Viral Video Friday.
Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day. Watch these, and other best Instagram videos of the past 7 days
A great viral video marketing campaign can reach audiences all over the world - as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let's take a look at the big viral hits in Spain in 2013.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we've seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.
Budweiser's Puppy Love trampled all over the competition to take the #1 most shared video ad for February 2014. But video ads featuring human flea collars, cats singing classic 80's hits, and Germans smoking sausages, all did extremely well too.
Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?