branded video Articles

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Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark …

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a …

World’s Most Popular Pitchman Returns – Old Spice Guy Is Back

Worlds Most Popular Pitchman Returns   Old Spice Guy Is Back

2011 has already been a great (short) year for branded viral videos, but it's about to get a whole lot better.  Isaiah Mustafa, known across the Internet as "Old Spice Guy" is returning for a second engagement as the suave Old Spice pitchman. Currently the …

With Branded Social Video Content, Shorter Is Better

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore–haven't you heard? Social views are where it's at. A viewer is just that… someone who views. A social viewer, however, is someone who views your …

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

Every website remotely related to online marketing has published a year-end list of the best videos of 2010–I even wrote one.  Most folks who wrote list articles like that just lumped all viral videos into the same pool, whether they were created by a brand …

The Top Viral Video Marketing Lessons Learned From 2010

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it’s virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

Best Online Video Ad Campaign: Google’s Nexus S Unboxed By Ninjas

Best Online Video Ad Campaign: Googles Nexus S Unboxed By Ninjas

I love video advertising that skewers the typical YouTube experience. I love when ads like this one for The Expendables or this one for Tipp-Ex appear on the surface to be standard YouTube videos, only to then make use of the entire screen, revealing themselves …

Soon Branded Video Content Will Just Be Called Video Content

Soon Branded Video Content Will Just Be Called Video Content

In my post yesterday entitled "The Future of Online Video, From Someone Who Should Know,” we took a look at a post by Google's Director of Product Management Shishir Mehrotra that laid out four ways that online video is currently evolving right before our eyes.  …

Online Video Summit 2010 – A Day In Amsterdam With Video

 Online Video Summit 2010   A Day In Amsterdam With Video

Amsterdam, once the financial center of the world, will for one day, December 7th 2010, be the center of online video (at least for the Netherlands) with the Online Video Summit 2010. More than a dozen experts will offer insight into online video and what …

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