branded video Articles

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Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

Best Viral Video Marketing Ads: Sony’s Cybershot & MTV’s Stop Motion Balloons

Best Viral Video Marketing Ads: Sonys Cybershot & MTVs Stop Motion Balloons

I try to find at least one great branded viral video each week to highlight, separate from the Friday round ups, so we can have frequent examples of how some companies are doing video advertising right. This week, there were two ads that really grabbed …

The Week’s Best Viral Videos & Marketing Lessons – Frights, Violence, & Laughs

The Weeks Best Viral Videos & Marketing Lessons   Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing …

Is Apple Building Their Own YouTube Competitor (iVideo)?

Is Apple Building Their Own YouTube Competitor (iVideo)?

Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, has an interesting editorial piece over at The Huffington Post today where he suggests an intriguing new service might be in the works at Apple: a YouTube killer. He cites several pieces of …

Crowdsourced Video Is On The Rise: Interview With Stroome

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week–and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this …

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve …

Best Branded Viral Video Marketing Ads – Skittles Creeps You Out & QuadroCopters Play Tennis

Best Branded Viral Video Marketing Ads   Skittles Creeps You Out & QuadroCopters Play Tennis

Every week there are countless brands taking advantage of the word-of-mouth power of YouTube to spread ideas and thoughts about their company. Some execute their videos better than others. Of all the many branded videos that hit the web on a daily basis, two clips …

Best Branded Viral Video Ads – Celebrity Endorsements With Twitter & Sony

Best Branded Viral Video Ads   Celebrity Endorsements With Twitter & Sony

Whenever I see a great piece of branded online video content, I try and pass it on to you guys. Brands are out at the leading edge of what's happening in online video, so there's an awful lot we can learn from their examples. Of …

Web Video + Social Media Together Drive The Most Brand Engagement

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on …

How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an …

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