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Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the …

YouTube Strategies For Building An Audience – The Reel Web #3

YouTube Strategies For Building An Audience   The Reel Web #3

It's Monday, and that means it's time for another episode of The Reel Web, ReelSEO's video series featuring news and opinions from the world of online video production and marketing. This week's Creator Tip will also show you one way to create an infinite white …

Hurricanes & Musical Standouts – The Week’s Best Viral Videos & Marketing Lessons

Hurricanes & Musical Standouts   The Weeks Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What …

Leanin Launches Customizable “Social Video Player” For Brands

Leanin Launches Customizable Social Video Player For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

How To Measure & Boost Online Video Ad Engagement

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video …

Get Your Own Free Videosite With vidmeup Video Hosting

Get Your Own Free Videosite With vidmeup Video Hosting

There are a lot of great benefits a business can get from posting their video to YouTube, including sharing options, statistics, and access to the audience at the largest video site in the world. But YouTube doesn't work for everyone, particularly businesses that are concerned …

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