In a week where Vine experimented with some interesting curation features, and officially banned explicit content, we've seen some excellent creative work by brands and agencies on the platform. VW, Samsung, Cadbury, Nest, Spotify and Priceline all made the pick of the best Vines of the week.
Budweiser's Puppy Love trampled all over the competition to take the #1 most shared video ad for February 2014. But video ads featuring human flea collars, cats singing classic 80's hits, and Germans smoking sausages, all did extremely well too.
Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?
Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.
An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.
As Vine enters its second year, we bring you some of the best branded short-form clips of the best 7 days including a far from boring appearance by the Muppets, a snowboarders eye-view of the Winter XGames and Ford's big fun with a not so little truck.
With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.
Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet's shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.