branded content Articles

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio o...

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video." I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we've been friends for more than ...

A Look Back At BMW's The Hire, Branded Content In The Dark Days Of Online Video

A Look Back At BMWs The Hire, Branded Content In The Dark Days Of Online Video

Back in 2001, Internet video for me was watching movie trailers, and there was no thought that anything longer, or anything of more substance, would be coming along soon.  I very much doubt many people thought they would be seeing high-quality films from top-notch directors ...

Coca Cola's Secret Branded Content Formula Revealed: Liquid Content

Coca Colas Secret Branded Content Formula Revealed: Liquid Content

A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.  Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a ...

2011 Online Video In Review - Industry Leaders Reflect On The Year's Trends

2011 Online Video In Review   Industry Leaders Reflect On The Years Trends

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general. My specific question was: What was the biggest driver of online video in 2011?

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Future Of Television: Internet TV To Explode In 2012

Future Of Television: Internet TV To Explode In 2012

Mark Suster is a technology entrepreneur turned venture capitalist. He's started and sold two companies, worked at Accenture, founded Launchpad LA and is a part at GRP Partners, the SoCal venture capital firm. So he has his finger on the pulse and recently spoke at ...

Create Content To Encourage Social Activity For Better SEO

Create Content To Encourage Social Activity For Better SEO

Content creation has been a central part of most SEO strategies for years. In the beginning, we based that content around keywords and phrases we wanted to rank for. When links gained much more importance with the engines, we began to create "viral' content designed ...

Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with ...

A New Breed Of Online Video Viewer - How Audiences Are Becoming More Engaged

A New Breed Of Online Video Viewer   How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. ...

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the ...

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