branded content Articles

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio o...

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them …

5 Social Video Advertising Myths – Busted!

5 Social Video Advertising Myths   Busted!

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or …

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than …

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series …

Taco Bell Turns A Town’s Disappointment Into Opportunity With Latest Viral Video

Taco Bell Turns A Towns Disappointment Into Opportunity With Latest Viral Video

Brands should obviously do considerable research into anything where their brand might be able to do something good for the community, and then shoot it for posterity if it makes good content.  For instance, Taco Bell heard that the people of Bethel, Alaska were disappointed …

Content Worth Sharing: Ken Block and DC Shoes Rip Through San Francisco in New Gymkhana Five Ad

Content Worth Sharing: Ken Block and DC Shoes Rip Through San Francisco in New Gymkhana Five Ad

Another fine example of branded content over the past few years is Ken Block's "Gymkhana" ads with DC Shoes.  DC Shoes has taken the approach by Red Bull and GoPro and has decided that they would make amazing content that yes, would feature their products, …

Understanding Paid vs Owned vs Earned Views in Video Marketing – [ReelPop Q&A]

Understanding Paid vs Owned vs Earned Views in Video Marketing   [ReelPop Q&A]

What are the differences between earned, owned and paid media and how do they work together in a video marketing campaign?

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Recently, I had the pleasure of talking to Touchstorm's Alison Provost and Jeff Martin along with KBS+P's Jonah Bloom.  What Touchstorm and KBS specialize in is editorial video content for brands.  This is where the brand takes the stance of an educator, providing information about …

Weekly Online Video News Round Up – Hard-Pressed for Time Edition

Weekly Online Video News Round Up   Hard Pressed for Time Edition

So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 – the world's largest video game show. Still, I made some time to get this compiled so that you would have something …

Going Beyond ‘Content is King’ In the UK – Coca Cola and Peugeot Experiment with Social Video

Going Beyond ‘Content is King’ In the UK   Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to …

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