branded content Articles

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio o...

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweisers Puppy Love Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser’s “Puppy Love” commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet – an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

8 Best Branded Instagram Videos of the Week: 3rd February 2014

8 Best Branded Instagram Videos of the Week: 3rd February 2014

Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.

5 Best Branded Vines of the Week: 22nd January 2014

5 Best Branded Vines of the Week: 22nd January 2014

Ford made its debut on Vine this week with a delightful 6-second trip through the ‘Land of Vine’, Oreo went all trippy and eBay reminded us about its same-day delivery service so we didn’t have to brave the nasty weather out there.

Most Viewed YouTube Ads In Brazil December 2013

Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public’s appetite for the game, and anything related to it, is only going to increase.

5 of the Best Branded Vines of the Week 8th January 2014

5 of the Best Branded Vines of the Week 8th January 2014

The best Vines of the past 7 days include footage of Toyota’s snazzy ‘i-road’, an electric three-wheeler that leans right into the bend as it takes a corner, plus Samsung show us how to protect our mobiles from the freezing cold weather by knitting them a cover.

Rhett & Link: Behind the Reel with YouTube Viral Masters [Interview]

Rhett & Link: Behind the Reel with YouTube Viral Masters [Interview]

Kings of the viral video, Rhett and Link, are our very special guests on our new interview show ‘Behind The Reel’. We talk to them about their YouTube and TV success and their creative process as well as Walmarts, milk and gorilla marketing.

Lessons from 2013′s Top Video Ads [Creator's Tip #122]

Lessons from 2013s Top Video Ads [Creators Tip #122]

On this week’s ReelSEO Creator’s Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?

53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video – not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

5 Of The Best Branded Vines Of The Week: 4th December 2013

5 Of The Best Branded Vines Of The Week: 4th December 2013

Thanksgiving may have been and gone but it still dominates this week’s look at back at the best branded Vines of the last seven days. Lowe’s gave us a disco dancing turkey (of course) but Dunkin’ Donuts stole our hearts with a sugary Thanksgiving parade.

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