branded content Articles

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio o...

Soon Branded Video Content Will Just Be Called Video Content

In my post yesterday entitled "The Future of Online Video, From Someone Who Should Know,” we took a look at a post by Google's Director of Product Management Shishir Mehrotra that laid out four ways that online video is currently evolving right before our eyes.  ...

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show ...

Education Is The #1 Reason Marketers Use Website Video

Today we get to find out a little bit more about how today's marketers are employing video in their business, courtesy of a fascinating new study.  The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here—there's ...

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a ...

Turning Video Value Into Real Wealth - Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, ...

Online Video Given "Highest Focus" In 2009's Digital Marketing Campaigns, Says Survey

Yesterday the online video platform, PermissionTV, released its survey findings on online video initiatives for 2009. One standout finding: 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social ...

Online Video In Spanish Equals Opportunity - A Niche Market of Over 125 Million Users

According to a study conducted by eMarketer, 23 million Hispanics who live in the US (52% of the entire Latino population) are Internet users and their numbers will grow to almost 30 million by the year 2012. On the other hand there are over 125 ...

Veoh Launches Behavioral Targeting for Online Video Ads

Veoh Networks ( www.veoh.com), the world's most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, ...

Eyeblaster Launches Global Video Widget Campaign

In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball's video widget campaign ...

New Professional Short Form Video Site - Zooga

Current Content Providers Include The Associated Press, Ford Models, Reuters, TV Guide, and More ZoogaTV (www.zoogatv.com) launched today as the premier online destination for top quality on-demand news, sports, and entertainment presented in short form video from a variety of content providers. The site features ...

Microsoft Partners With Viacom - Look Out Google

Companies sign landmark multi-year deal to collaborate on content distribution, advertising, event promotions and gamingMicrosoft's Atlas to become exclusive ad serving platform for Viacom U.S. web sites Viacom Inc. and Microsoft Corporation today announced a broad-based, strategic alliance under which major divisions of both companies ...