branded content Articles

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Unlike conventional forms of entertainment content, branded content is generally funded entirely by a brand or corporation rather than, for example, a movie studio o...

Video Marketing Advice For Retailers: Product Videos Alone Aren’t Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with …

A New Breed Of Online Video Viewer – How Audiences Are Becoming More Engaged

A New Breed Of Online Video Viewer   How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. …

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the …

Branded Video Content Helps Red Bull Find Its Marketing Wings

Branded Video Content Helps Red Bull Find Its Marketing Wings

Red Bull is a pretty clever company when it comes to promoting itself. Who here has never, ever had a Red Bull product? OK, who here has never been to an event that was at least partly sponsored by Red Bull? How about seen an …

Yahoo! Dives Into Online Video Again With All New Original Content

Yahoo! Dives Into Online Video Again With All New Original Content

Yahoo! was in online video, then they were out, then they were in and then out…and now, starting in about a month's time, they're all in again? It would seem so. Aside from being named in the Hulu bidding of late, they are also apparently …

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er…what …

LEGO Gets into Online Video Contests

LEGO Gets into Online Video Contests

This story actually came into my Gamers Daily News email account but I thought you might find it interesting. LEGO, and their partners are teaming up to start an online video machinima contest. The Ones and Zeros Pixelshow, a non-profit group committed to promoting the …

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Ad Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which …

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

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