branded content

LEGO & Facebook Video: Is the Brand Missing a Quick Win? lego batman video youtube 360x240

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.
Meet The Brands Who Broke Into the Mainstream with YouTube videro marketing youtube brands 360x240

Meet The Brands Who Broke Into the Mainstream with YouTube

YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.
Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands video marketing fortune 50 360x240

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
20 Ways Brands Can Make the Most Out of Facebook Video video marketing tips for brands on facebook 360x240

20 Ways Brands Can Make the Most Out of Facebook Video

Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.
The Indisputable Value of Building a Community Around Video Content building a community around online video 360x240

The Indisputable Value of Building a Community Around Video Content

Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.
Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand cutegirlshairstyles youtube channel 360x240

How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand

CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube too - and brands are racing to work with the family.
Facebook Video Owns Day One, But YouTube Wins the Long Term Love facebook day one youtube longtail e1438026467663 360x240

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Why User generated Video Needs the Same Protection as Branded Content copyright freebooted user generated videos 360x240

Why User-generated Video Needs the Same Protection as Branded Content

User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to.
More Love For Mothers Day Videos on Facebook Than YouTube Mothers Day Video Marketing 360x240

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
User Generated Video Content Is Drowning Out Brands: But Theres Hope brands and user generated content 360x240

User-Generated Video Content Is Drowning Out Brands: But There's Hope

User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.
11 Guaranteed Reasons Why No one is Watching Your Video Content reasons no one is watching your video 360x240

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.