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Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, ...

Viewster Brings Streaming Video Catalog To Samsung Devices Worldwide

Viewster Brings Streaming Video Catalog To Samsung Devices Worldwide

Viewster has been making some good moves lately and perhaps the Pièce de résistance is today's announcement that sees them teaming up with Samsung, worldwide, on multiple device platforms including connected TVs, tablets, mobile phones and more.

Online Movie Trailers Are Ads That Become Destination Viewing

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge ...

The Death Knell For Google TV? Logitech Revue Drops Price To $99

The Death Knell For Google TV? Logitech Revue Drops Price To $99

Wow! Logitech announced they will take 60% off the price of their Google TV Logitech Revue units because more people are returning the units than buying them more retailers/wholesalers are returning units to Logitech than units are selling it seems. Does that spell the end ...

Sony's Free Streaming 3D Video For Bravia Owners Misses The Mark

Sonys Free Streaming 3D Video For Bravia Owners Misses The Mark

It seems to me that 3D isn't faring as well as the manufacturers had hoped. I guess consumers are smarter and more savvy than the industry thought. I've really felt like they've been cramming 3D tech down our throats as a way to maintain their ...

Netflix Opens Streaming Video Distribution Deal With Open Road Films

Netflix Opens Streaming Video Distribution Deal With Open Road Films

Ring-a-ding-ding! Look who was right, sort of... Yeah, that's me, stop looking in the mirror. Netflix just signed a deal with a new production company, Open Road Films. What's that you say? You've read this news already today? Ahh, but you haven't read my almost ...

VUDU & Wal-Mart To Sell Stupid, Overpriced Movie Cards For Digital Films

VUDU & Wal Mart To Sell Stupid, Overpriced Movie Cards For Digital Films

Here's one for the 'That's Really Stupid' category: Walmart-owned VUDU is going to sell "digital movie cards" for the film Battle: Los Angeles. The cards will available for purchase at Wal-mart stores, and will be priced at $14.96. The digital movie cards are then redeemable, ...

New DLNA Guideline Could Mean Premium Content On All Connected Devices

New DLNA Guideline Could Mean Premium Content On All Connected Devices

DLNA, The Digital Living Network Alliance, is all about getting your content from where it's stored to where you want to watch it. Now, they've teamed up with satellite, cable and telecommunications service providers on the Interoperability Guidelines to leverage DTCP-IP Protected Streaming to make ...

Screen Convergence Continues - Vudu, Netflix to Get Dedicated Remote Buttons

Screen Convergence Continues   Vudu, Netflix to Get Dedicated Remote Buttons

Earlier in the year Netflix announced they would have a dedicated button on remote controls for connected devices coming from some manufacturers. Wal-Mart obviously thought that a brilliant idea and so got those same manufacturers to put some Vudu buttons on the remotes as well. ...

Online Video Weekly News Reel - The Big Move Edition

Online Video Weekly News Reel   The Big Move Edition

Some of you may know that I live in the Czech Republic, but I'm an American by birth. After six years living in Europe I have decided to return to America. This has caused much happiness and an equal amount of sadness. But as a ...

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