Blendtech Articles

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Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want …

Best Online Video Ad Campaign – EZ Grill Heats Up The Smartphone War

Best Online Video Ad Campaign   EZ Grill Heats Up The Smartphone War

I've long held up BlendTec as a shining example of viral video advertising done right.  With their "Will It Blend" series of videos—where their industrial-strength blenders create dust from things like golf balls, iPhones, or glow sticks—they've entertained millions while simultaneously showing off the actual …

Ecommerce Retailers Split On YouTube Usage = Opportunity

Ecommerce Retailers Split On YouTube Usage = Opportunity

YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it. Have the E-tailers followed suit or are they lagging behind? The potential for E-tailers to get …

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, …

Video + SEO = Best Practices for Video and E-Commerce

Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a …

Will It Blend (for 50 Bucks)? The ‘budget Myth’ About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative …

Will It Blend Interview – Viral Video Marketing Strategies

http://www.reelseo.com/blendtech-willitblend/ A few weeks back, at the PubCon conference in Las Vegas, we caught up with George Wright, VP of Sales and Marketing for Blendtec. You might know them better by the viral video marketing sensation, WillitBlend. George shares some tips and strategies for producing successful online viral video marketing campaigns.

Mixing Video SEO and Social Marketing – The Blendtec Interview

One of the more well-known success stories with online video marketing is Blentec – a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO's …

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