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Encoding.com Offers HTML5 Preset Options for Ogg Theora, WebM VP8 on H.264

Encoding.com Offers HTML5 Preset Options for Ogg Theora, WebM VP8 on H.264

Encoding.com, one of the coolest places to do quick transcoding of video online, or online video for that matter, have just announced several new presets aimed at the HTML5 video market. This should make things easier for everyone using the service and wanting to support …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

Will Blackberry’s PlayBook Tablet Be What Video Fans Wanted The iPad To Be?

Will Blackberry’s PlayBook Tablet Be What Video Fans Wanted The iPad To Be?

Last January, shortly after Apple announced the iPad, I wrote an editorial about the device and its appeal—or lack thereof—to video creators and marketers.  As you might guess, I wasn't enthusiastic about it (though everyone always seems to forget that my thoughts were specifically geared …

Howcast Knows How To Build A Next-Generation Media Company

Howcast Knows How To Build A Next Generation Media Company

Learning how to do things can be challenging and complicated, but with the rise of online and mobile video, it's become easier to learn by watching instructional video content. The old adage, "a picture is worth a thousand words," holds true for videos, which can …

10 Things To Consider When Choosing An Ecommerce Product Video Solution

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure …

Google Buys Episodic – You Down With O.V.P.? Yeah You Know Me!

Google Buys Episodic   You Down With O.V.P.? Yeah You Know Me!

It was big news yesterday for Noam Lovinsky, CEO and Co-founder of Episodic, with the announcement that his company has been acquired by Google. Following a day of April Fool's Day jokes, that included Brightcove had acquired Ooyala – this deal is no joke, and was actually …

A Baker’s Dozen List of “HTML5″ Video Encoding Tools

A Bakers Dozen List of HTML5 Video Encoding Tools

These aren't really HTML5 video encoders but they do support the two currently competing encoding/compression formats – H.264 MP4 and Ogg Theora. With that in mind it means you could use them to encode your video to formats that work with the HTML 5 video …

Brightcove Experiences Mobile Video With Flash Player 10.1

Brightcove recently announced that they will support the upcoming release of Adobe's Flash Player 10.1. Brightcove's new optimized mobile version of the company's cloud-based online video platform, dubbed the "Mobile Experience," will utilize Adobe's Flash 10.1 player to reproduce the Brightcove player experience on smartphones.

Google and Apple Battle for The Handset Win – Let The SmartPhone Wars Begin!

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the …

Web Video Hosting Is A Maturing Market – Episodic Interview

At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept …

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