BJ Fogg Articles

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What Makes Them Click - 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...

How Businesses Can Overcome Fear of Video Syndrome - Video Psychology 101

How Businesses Can Overcome Fear of Video Syndrome   Video Psychology 101

Do you know of a business that is experiencing “fear of video” syndrome? Do they need help overcoming it? Grant Crowell interviews the Director of Stanford's Persuasive Technology Lab, Dr. BJ Fogg, about why many businesses and marketing professional today are still fearful about getting involved with online video, and the ways he's teaching companies to overcome those fears with exercises and workshops in “persuasive technology.” Learn how academic psychology may be one of the answers for companies to overcome their fears with doing video.

The Growth and Future of Video In E-Commerce: Creativity Versus Psychology

The Growth and Future of Video In E Commerce: Creativity Versus Psychology

I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for ...

The Case AGAINST Viral Video for Business and E-Commerce

The Case AGAINST Viral Video for Business and E Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for ...

Save and Learn - ReelSEO Discount for 2010 SES San Francisco

Search Engine Strategies 2010 Conference & Expo is ready to return to San Francisco.  SES 2010, running August 16-20, promises to continue the fantastic tradition of quality sessions, a huge expo, and excellent networking opportunities—oh, and ReelSEO is a media partner for SES 2010 in ...

Announcing The 2010 Video Commerce Summit Speaker Lineup

The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry's only annual gathering of e-commerce video practitioners and thought leaders.

3 Principles for Creating E-Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker ...

Creating Persuasive Interactive Video for E-Commerce

There's been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question - how should video interactivity be applied to e-commerce video?  The answer, I believe, is that interactive techniques should ...

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