Betamax Articles

Betamax (also called Beta, and referred to as such in the logo) is a consumer-level analog videocassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975. The cassettes contain .50 in (12.7 mm)-wide videotape in a design similar to the earlier, professional .75 in (19 mm) wide, U-matic format. The format is virtually obsolete, though an updated variant of the format, Betacam, is still used by the television industry.
Like the rival videotape format...

The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start....The ability to watch and collect your favorite online videos, offline, on DVD. That's right.  Even though people are starting to watch videos online and ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...