best practices Articles

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4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your …

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Our friends over at VideoNuze are holding the Online Video Advertising Summit in New York on Tuesday, June 19.  If you would like to go, you should know that the Early Bird Discount expires this Friday at 6 PM Eastern.  Readers of this site can …

Tips and Best Practices For Shooting Your Business Video – The YouTube Advertiser Playbook: Part 2

Tips and Best Practices For Shooting Your Business Video   The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of …

Free Video Commerce SEO Best Practices Webinar this Week

Free Video Commerce SEO Best Practices Webinar this Week

This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”  Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off …

YouTube Advertiser Playbook Review & Video “Cliff Notes” [Creator's Tip #38]

YouTube Advertiser Playbook Review & Video Cliff Notes [Creators Tip #38]

As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the "YouTube Advertiser …

Akamai and Kaltura Offer Video Best Practices for Video Analytics

Akamai and Kaltura Offer Video Best Practices for Video Analytics

While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that's some interesting stuff. Especially since …

Video Lighting Basics for Beginners: Introducing Reel Rebel Episode #1

Video Lighting Basics for Beginners: Introducing Reel Rebel Episode #1

The following is the first episode of a new weekly video series that we're launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com.  Our goal with this new series is to expand the instructional content that we offer to not only focus …

Ray William Johnson is Laughing All the Way to the Bank & We’ve Discovered His Formula for Success

Ray William Johnson is Laughing All the Way to the Bank & Weve Discovered His Formula for Success

We’ve cracked the code.  We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we".  Queen Victoria may have said, …

How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]

How to Seed Videos via Key Influencers & Grow Your Audience [Creators Tip #34]

For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with. One …

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search? I interviewed …

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