best practices

YouTube Copyright

The Four Big Myths About Copyright And Online Video

Copyright protection has changed from a practical standpoint since the age of the internet. While the laws protecting creators have strengthened since 1996, the practicality and ease of using copyrighted images and videos makes protecting your work a constant challenge. We take a look at the four big myths surrounding copyright and online video.
yahoo rival to youtube

Why Google Is Right To Be Worried Over Yahoo's Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google's video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.
new youtube trends

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
Creators Tip 141 - Amplyfing your videos with social media

How Brands Should Use Social Media to Engage With Their Viewers

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
ReelSEO TubeTalk

YouTube TrueView, Accounts in Good Standing, and 3-Second Branding Intros

In this week's TubeTalk podcast, we discuss the best way to promote your video on YouTube using paid media, or the TrueView advertising model, what keeping your YouTube account in good standing means, and how to use those new YouTube three-second branding introductions.
youtube embed credibility

YouTube Embeds: Do They Affect The Credibility of Your Website?

If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.
digital transformation

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.
Creators Tip 109 - How to download a backup of your YouTube channel

How To Backup your Entire YouTube Channel

Losing your collection of video files because of a hard drive or other technical failure can be devastating but luckily, if you've uploaded any of that content to YouTube in the past, then it's very easy to retrieve. Just follow the simple instructions in this week's Creators Tip!
video-advertising-opportunity-session

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.