best practices

What Does Owned, Paid and Earned Media Mean on YouTube? tube talk 360x240

What Does Owned, Paid and Earned Media Mean on YouTube?

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
9 How to Tips For Creating the Best Video Interview Creators Tip 171 How To Conduct Highly Valuable Interviews 360x240

9 How-to Tips For Creating the Best Video Interview

Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip
300+ Hours of Video Uploaded to YouTube Every Minute youtube upload 360x240

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
Are Brands Wasting Money on YouTube Custom Channels? [Infographic] youtube gadgets custom brand channels 360x240

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
How to Drive More Engagement With YouTube Comments tube talk 360x240

How-to Drive More Engagement With YouTube Comments

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.
3 Ways to Optimize Videos for Mobile Devices Creators Tip 161 How To Optimize Videos for Mobile Devices 360x240

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
How YouTube Influencers are Driving Sigma Beautys Success sigma featured image 360x240

How YouTube Influencers are Driving Sigma Beauty's Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.
CinemaSins & Everything Wrong With ReelSummit  reel cinemasins 360x240

CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.
YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found youtube for children 360x240

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.
The Four Big Myths About Copyright And Online Video YouTube Copyright 360x240

The Four Big Myths About Copyright And Online Video

Copyright protection has changed from a practical standpoint since the age of the internet. While the laws protecting creators have strengthened since 1996, the practicality and ease of using copyrighted images and videos makes protecting your work a constant challenge. We take a look at the four big myths surrounding copyright and online video.
Why Google Is Right To Be Worried Over Yahoos Plan to Rival YouTube  yahoo rival to youtube 360x240

Why Google Is Right To Be Worried Over Yahoo's Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google's video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.
YouTube is Changing: What That Means for Brands TODAY new youtube trends 360x240

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
How Brands Should Use Social Media to Engage With Their Viewers Creators Tip 141 Amplyfing your videos with social media 360x240

How Brands Should Use Social Media to Engage With Their Viewers

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?