Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?
Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.
It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.
What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
Interview videos make for very valuable content for video marketing and promotion. We have conducted a lot of video interviews here on ReelSEO, and picked up many tips along the way. We share 9 of those best practices with you on this week's Creator's Tip
Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.
On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.
CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.
Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.
In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We've already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we'll be taking a look at what YouTube recommends about video search and discovery.
YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.