YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...
Losing your collection of video files because of a hard drive or other technical failure can be devastating but luckily, if you've uploaded any of that content to YouTube in the past, then it's very easy to retrieve. Just follow the simple instructions in this week's Creators Tip!
You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that ...
While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.
Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.
Creating compelling content...it's an impossible thing to teach but it does have certain qualities you should be aiming for. What does the Contemporary American Theater Festival have to say about creativity that we can apply to video?
What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.