best practices

The NBA is Crushing Other Sports Brands on Social Video nba social video  360x240

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
How Halo 5 YouTube Live stream Smashed All Sales Records for Xbox Halo 5 Guardians 360x240

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.
A YouTube Certified Team is Key to Audience Growth youtube certified 360x240

A YouTube Certified Team is Key to Audience Growth

Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
Do You Really Know the Impact of Social Video on Your Brand?

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands video marketing fortune 50 360x240

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
The Brands and Agencies Behind the Most Popular Video Ads on YouTube top brands and agencies youtube 360x240

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

Finding success on YouTube isn't easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched ads leaderboard every month. It takes real talent to consistently produce the kind of videos that viewers will watch, share, and engage with.
6 Killer Tips to Make Your Custom Thumbnails Pop 6 tips best video custom thumbnails youtube 360x240

6 Killer Tips to Make Your Custom Thumbnails Pop

A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.
Starting a New YouTube Series? 10 Ways to Make Sure You Win 10 things you should plan for before starting a new youtube series 360x240

Starting a New YouTube Series? 10 Ways to Make Sure You Win

Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.
11 Guaranteed Reasons Why No one is Watching Your Video Content reasons no one is watching your video 360x240

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.