best practices Articles

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4 Ways Brands Can Suck Less & Reach More on YouTube

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

YouTube Search & Discovery – Creator Discovery Handbook Part 2

YouTube Search & Discovery   Creator Discovery Handbook Part 2

In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We’ve already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we’ll be taking a look at what YouTube recommends about video search and discovery.

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it’s users to be logged in.

The Four Big Myths About Copyright And Online Video

The Four Big Myths About Copyright And Online Video

Copyright protection has changed from a practical standpoint since the age of the internet. While the laws protecting creators have strengthened since 1996, the practicality and ease of using copyrighted images and videos makes protecting your work a constant challenge. We take a look at the four big myths surrounding copyright and online video.

Bring Your Team to the 2014 Reel Video Marketing Summit

Bring Your Team to the 2014 Reel Video Marketing Summit

YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.

Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTube

Why Google Is Right To Be Worried Over Yahoos Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google’s video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

How Brands Should Use Social Media to Engage With Their Viewers [Creators Tip #141]

How Brands Should Use Social Media to Engage With Their Viewers [Creators Tip #141]

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?

YouTube TrueView, Accounts in Good Standing, and 3-Second Branding Intros [TubeTalk #22]

YouTube TrueView, Accounts in Good Standing, and 3 Second Branding Intros [TubeTalk #22]

In this week’s TubeTalk podcast, we discuss the best way to promote your video on YouTube using paid media, or the TrueView advertising model, what keeping your YouTube account in good standing means, and how to use those new YouTube three-second branding introductions.

YouTube Embeds: Do They Affect The Credibility of Your Website?

YouTube Embeds: Do They Affect The Credibility of Your Website?

If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.

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