YuMe Launches Behavioral Targeting for Online Video Ads
YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers' video consumption habits, online search histories, and ...
Study - Short-Form Videos Dominate Online Viewing
Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world’s largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, the survey found that the top-five most popular categories of ...
WebTrends Video Analytics Adds Behavioral Tracking
WebTrends, a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available exclusively in WebTrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ...
Veoh Launches Behavioral Targeting for Online Video Ads
Veoh Networks ( www.veoh.com), the world's most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, combines video consumption, searching, browsing and community activity data from ...
Visible Measures and Dynamic Logic Collaborate for Video Ad Benchmarking
Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, theleading digital ad effectiveness research company, today announced that they willjointly work on projectsto provide marketers with an unprecedented view into both the branding impact as well as the behavioral impact of online video advertising.The new relationship is built ...
Combining Local Search With Video Advertising
Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and "things to do" directory and guide. In the interview, Walid discusses the current state and the future state of ...
Collarity - Behaviorally Targeted Advertising and Video Search for Pixsy
Tomorrow, for the Video Search Summit, Pixsy and Collarity will announce their new partnership for a multimedia search and discovery widget/platform. Collarity, a leading provider of behavioral content and ad targeting services, today announced a partnership with Pixsy Corporation to deliver enhanced, targeted video and image results through their unique and advanced behavioral monitoring platform. ...
Behavioral Video Content Monetization Platform
Collarity, a leader in search and discovery solutions for web publishers, presents a breakthrough in video optimization that enables publishers to effectively monetize their content. Collarity leverages the interaction between the publisher's rich-media, their content, ads and their users for optimal content consumption and monetization. The service exploits the behavioral patterns of an entire website ...
2008 and Future Online Video Value Chain Predictions
Every Thursday at AltSearchEngines, they feature posts from Guest Authors from from the search engines themselves. Today, AltSearchEngines posted the following future predictions from Tom Wilde, CEO of EveryZing, the multimedia search and merchandising platform. In addition, ReelSEO spoke with Tom Wilde yesterday and we plan to publish a post in the coming weeks that ...
NewTeeVee Live Video Conference - Highlights
Here is a great post written by David Spark, and published on his weekly technology radio report blog - sparkminute.com. David, thanks for letting us repost this excellent summary. ;-) NewTeeVee, the blog about online video technologies and content, hosted their first conference, NewTeeVee Live, in San Francisco. Here are a few highlights from the ...
Top 5 Technical Issues Hurting The Growth of Online Video Advertising
Today I was looking through my favorite RSS feeds that I have not had time to keep up with and found this incredibly insightful post from Dan Rayburn at Streaming Media Blog. Dan was kind enough to allow me to repost this article on Reel SEO for all you online video enthusiasts. Thank you Dan. ...
Video - Jason Glickman Talks About Video Ad Formats
Jason Glickman from Tremor Media discusses video advertising on About.com's Video channel. Following on Jason’s two-part introduction to video advertising, the About.com video channel has added a video interview with Jason Glickman about video advertising and advercontent. Transcript of Interview: Tremor Media's Jason Glickman We are seeing online video shifting in a couple of ways ...
