behavioral Articles

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The Case AGAINST Viral Video for Business and E-Commerce

The Case AGAINST Viral Video for Business and E Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for ...

Converting Article Readers Into Highly Engaged Video Viewers

Although online video watching is reaching a major trending peak these days, the overall marketplace for generating ad revenue from video is relatively small when compared with traditional online textually based webpages.

3 Principles for Creating E-Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker ...

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is ...

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various ...

Behavioral Targeting and Video Search Marketing With AlmondNet

One of the big challenges for video marketers is finding the means to track the browser's purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral ...

How To Create Click-to-buy Links In YouTube – for FREE

YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. ...

YuMe Launches Behavioral Targeting for Online Video Ads

YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage ...

Study - Short-Form Videos Dominate Online Viewing

Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world's largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, ...

WebTrends Video Analytics Adds Behavioral Tracking

WebTrends, a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available exclusively in WebTrends Analytics, the video tracking capabilities generate ...

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