behavioral Articles

Behavioral Targeting and Video Search Marketing With AlmondNet

One of the big challenges for video marketers is finding the means to track the browser's purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral ...

How To Create Click-to-buy Links In YouTube – for FREE

YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. ...

YuMe Launches Behavioral Targeting for Online Video Ads

YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage ...

Study - Short-Form Videos Dominate Online Viewing

Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world's largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, ...

WebTrends Video Analytics Adds Behavioral Tracking

WebTrends, a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats. Available exclusively in WebTrends Analytics, the video tracking capabilities generate ...

Veoh Launches Behavioral Targeting for Online Video Ads

Veoh Networks ( www.veoh.com), the world's most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, ...

Visible Measures and Dynamic Logic Collaborate for Video Ad Benchmarking

Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, theleading digital ad effectiveness research company, today announced that they willjointly work on projectsto provide marketers with an unprecedented view into both the branding impact as well as the ...

Combining Local Search With Video Advertising

Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and "things to do" directory and guide. In the interview, ...

Collarity - Behaviorally Targeted Advertising and Video Search for Pixsy

Tomorrow, for the Video Search Summit, Pixsy and Collarity will announce their new partnership for a multimedia search and discovery widget/platform. Collarity, a leading provider of behavioral content and ad targeting services, today announced a partnership with Pixsy Corporation to deliver enhanced, targeted video and ...

Behavioral Video Content Monetization Platform

Collarity, a leader in search and discovery solutions for web publishers, presents a breakthrough in video optimization that enables publishers to effectively monetize their content. Collarity leverages the interaction between the publisher's rich-media, their content, ads and their users for optimal content consumption and monetization. ...

2008 and Future Online Video Value Chain Predictions

Every Thursday at AltSearchEngines, they feature posts from Guest Authors from from the search engines themselves. Today, AltSearchEngines posted the following future predictions from Tom Wilde, CEO of EveryZing, the multimedia search and merchandising platform. In addition, ReelSEO spoke with Tom Wilde yesterday and we ...

NewTeeVee Live Video Conference - Highlights

Here is a great post written by David Spark, and published on his weekly technology radio report blog - sparkminute.com. David, thanks for letting us repost this excellent summary. ;-) NewTeeVee, the blog about online video technologies and content, hosted their first conference, NewTeeVee Live, ...

Top 5 Technical Issues Hurting The Growth of Online Video Advertising

Today I was looking through my favorite RSS feeds that I have not had time to keep up with and found this incredibly insightful post from Dan Rayburn at Streaming Media Blog. Dan was kind enough to allow me to repost this article on Reel ...

Video - Jason Glickman Talks About Video Ad Formats

Jason Glickman from Tremor Media discusses video advertising on About.com's Video channel. Following on Jason's two-part introduction to video advertising, the About.com video channel has added a video interview with Jason Glickman about video advertising and advercontent. Transcript of Interview: Tremor Media's Jason Glickman We ...