behavioral

How Businesses Can Overcome Fear of Video Syndrome   Video Psychology 101 fear of video

How Businesses Can Overcome Fear of Video Syndrome - Video Psychology 101

Do you know of a business that is experiencing “fear of video” syndrome? Do they need help overcoming it? Grant Crowell interviews the Director of Stanford's Persuasive Technology Lab, Dr. BJ Fogg, about why many businesses and marketing professional today are still fearful about getting involved with online video, and the ways he's teaching companies to overcome those fears with exercises and workshops in “persuasive technology.” Learn how academic psychology may be one of the answers for companies to overcome their fears with doing video.

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many peop...
Interactive Video Ads Increase Effectiveness? einstein duh 360x240

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Onli...