Topic - Online Video & behavioral
Brightroll Launches Behavior Ad Targeting
Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they’ve improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better targeted than TV, print and radio, but hey, what do I know? I’ll tell you what I know, Brightroll is, according to comScore, the third most popular video property on the web and that a good third of web watchers (video viewers?) will see an ad from the top ranked online video ad network. So stuff that in your hat and smoke it while I get the rest of this information together.
Interactive Video Ads Increase Effectiveness?
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was a resounding, “We Want More Interactivity in Video Ads.”
73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad. And thank God for that answer. I do wonder about the other 27% who disagree. I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…? Not to say that the question shouldn’t have been asked. Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.
Behavioral Targeting and Video Search Marketing with AlmondNet
One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”
How to Create Click-to-buy Links in YouTube – for FREE
YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. Fortunately, we have a tip on how anyone can create their own “hot URL” to any web page they want, which shows up in a better position than these links, and without having to shell out any cash. Read on…
YuMe Launches Behavioral Targeting for Online Video Ads
YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers’ video consumption habits, online search histories, and browsing behaviors to deliver highly relevant ads to consumers who have demonstrated their intent to buy a particular type of good or service.
New Study – Short-Form Videos Dominate Online Viewing
Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe, whose more than 30 million unique viewers each month make it one of the world’s largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video viewing. Notably, the survey found that the top-five most popular categories of videos watched online are all short-form: comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews.
WebTrends Video Analytics Adds Behavioral Tracking
WebTrends, a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats.
Veoh Launches Behavioral Targeting for Online Video Ads
Veoh Networks ( www.veoh.com), the world’s most comprehensive Internet Television service, today announced the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, combines video consumption, searching, browsing and community activity data from Veoh’s more than 28 million viewers to deliver branded ads and content to viewers across multiple lifestyle and interest categories.
Visible Measures & Dynamic Logic Collaborate for Video Ad Benchmarking
Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, the leading digital ad effectiveness research company, today announced that they will jointly work on projects to provide marketers with an unprecedented view into both the branding impact as well as the behavioral impact of online video advertising. The new relationship is built around a shared interest in helping marketers understand how digital video advertising campaigns impact overall brand perception.
Combining Local Search with Video Advertising
Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and “things to do” directory and guide.
Collarity – Behaviorally Targeted Advertising & Video Search for Pixsy
Tomorrow, for the Video Search Summit, Pixsy and Collarity will announce their new partnership for a multimedia search and discovery widget/platform.
