Four Digital Advertising Startups To Keep An Eye On
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data
I interviewed Ooyala co-Founder and President of Products’ Bismarck Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the future of web video usability, marrying real-time web video analytics ...
Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange
SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use of their data regarding their Internet viewing for online behavioral ...
How to Grow Video Views & Increase Video Ads - Tips From AOL Video
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out ...
Welcome to Personalized, Geographically Targeted Video Advertising
While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who ...
Television Advertising Takes Cue from Online Ad Targeting
I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being used by some cable and satellite operators to target advertising ...
How Businesses Can Overcome Fear of Video Syndrome - Video Psychology 101
Do you know of a business that is experiencing “fear of video” syndrome? Do they need help overcoming it? Grant Crowell interviews the Director of Stanford’s Persuasive Technology Lab, Dr. BJ Fogg, about why many businesses and marketing professional today are still fearful about getting involved with online video, and the ways he’s teaching companies to overcome those fears with exercises and workshops in “persuasive technology.” Learn how academic psychology may be one of the answers for companies to overcome their fears with doing video.
56 Million Americans Beyond TV Advertising’s Reach Says SAY Media
SAY Media, the newly rebranded VideoEgg, just did some research with comScore to find out what sort of trends there are in Live television viewing and advertising reach. It turns out that many of you (who live in America) are skipping the TV and getting your video entertainment "Off the Grid." Of course, getting it ...
The Case AGAINST Viral Video for Business and E-Commerce
I interview Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce. Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather ...
Converting Article Readers Into Highly Engaged Video Viewers
Although online video watching is reaching a major trending peak these days, the overall marketplace for generating ad revenue from video is relatively small when compared with traditional online textually based webpages.
3 Principles for Creating E-Commerce Video That Sells
With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium. In this interview, ...
Brightroll Launches Behavior Ad Targeting
Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better ...
Interactive Video Ads Increase Effectiveness?
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was ...
Behavioral Targeting and Video Search Marketing With AlmondNet
One of the big challenges for video marketers is finding the means to track the browser's purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This "post-search" phase of video advertising and ...
How To Create Click-to-buy Links In YouTube – for FREE
YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. Fortunately, we have a tip on how anyone can create ...
