behavioral Articles

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It's an interesting product so I thought it best to get the info ...

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

I interviewed Ooyala co-Founder and President of Products' Bismarck Lepe, on today's release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the ...

Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use ...

How to Grow Video Views & Increase Video Ads - Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and ...

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

Television Advertising Takes Cue from Online Ad Targeting

I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being ...

How Businesses Can Overcome Fear of Video Syndrome - Video Psychology 101

Do you know of a business that is experiencing “fear of video” syndrome? Do they need help overcoming it? Grant Crowell interviews the Director of Stanford's Persuasive Technology Lab, Dr. BJ Fogg, about why many businesses and marketing professional today are still fearful about getting involved with online video, and the ways he's teaching companies to overcome those fears with exercises and workshops in “persuasive technology.” Learn how academic psychology may be one of the answers for companies to overcome their fears with doing video.

56 Million Americans Beyond TV Advertising’s Reach Says SAY Media

SAY Media, the newly rebranded VideoEgg, just did some research with comScore to find out what sort of trends there are in Live television viewing and advertising reach. It turns out that many of you (who live in America) are skipping the TV and getting ...

The Case AGAINST Viral Video for Business and E-Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for ...

Converting Article Readers Into Highly Engaged Video Viewers

Although online video watching is reaching a major trending peak these days, the overall marketplace for generating ad revenue from video is relatively small when compared with traditional online textually based webpages.

3 Principles for Creating E-Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker ...

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is ...

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various ...