The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they’re starting to dream up new ways to monetize content via more video advertising.
The French High court takes action over video piracy, Nielsen and Comcast climb into bed over video advertising and Doritos gets nasty for Super Bowl. More on these and other stories of the day from ReelSEO.
YouTube’s live streamed Music Awards Show was either a great success or a damp squib, depending on whether you bought into Spike Jonze’s vision. It certainly generated a lot of headlines for the site today. This, and other news from the day in online video.
BBC iPlayer receives over 8 million visits per day and the corporation is now appointing a new controller of the platform to bring it in line with its other linear channels. The catch up and streaming service will also start providing some content before it’s been broadcast and will offer more ad hoc streaming for one off events.
It’s been a week where we’ve seen YouTube announce that offline viewing is coming to mobile apps but Vevo aren’t happy with YouTube’s plans and already look to have opted out. Meanwhile, Vimeo actually rolled those features out on their own app upgrade, beating YouTube by a couple of months. These stories and others in this week’s round up of news.
Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.
Summer 2013 is going to be a huge year for digital broadcasting in the UK with the BBC set to offer around 250 hours of live Glastonbury content as well as 10 live streams from Wimbledon. Coverage of both events will be available online and via connected TVs and games consoles.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
So, winter's coming. It might not feel like it just yet…but it is. We had all best be prepared to face it head on. Actually, that reminds me I need to catch up on Game of Thrones again before Season 3 begins in March. Anyway, …
I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …