B2C Articles

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Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

72% of Video Marketers are Buying Ads on YouTube, but NOT In stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.

2013 Video Marketing Survey & Business Video Trends Report

2013 Video Marketing Survey & Business Video Trends Report

A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.

Winning Video Entries from the ReelSEO Video Marketing Summit

Winning Video Entries from the ReelSEO Video Marketing Summit

During the ReelSEO Video Marketing Summit, we teamed with Spot Trender to create a contest for best videos in categories such as B2C, B2B, and PSA. Spot Trender used a reaction graph to select the winners. Would you like to see who won? Read on.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Video Chat and Online Marketing – Building Business Relationships

Video Chat and Online Marketing – Building Business Relationships

I interviewed Will Bunker, CEO and founder of vChatter, about how video chat can increase the length and quality of user engagement on any social platform. Will also explains why he believes video chat "will bring back the human element to online communication," and how ...

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