B2C Articles

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Video Chat and Online Marketing – Building Business Relationships

I interviewed Will Bunker, CEO and founder of vChatter, about how video chat can increase the length and quality of user engagement on any social platform. Will also explains why he believes video chat "will bring back the human element to online communication," and how ...