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How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

B2B Case Study Orabrush Tells YouTube Success Story To Walmart

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.  The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million …

The Weekly Online Video News Round Up

The Weekly Online Video News Round Up

Every week, we try to cover the most interesting, most important, and most newsworthy stories in the world of online video. But there are limitations to our abilities; we are only human after all. So naturally, we don't have the time or resources to cover …

Why a Professional Web Site Video Experience is Crucial for Business Marketing

Why a Professional Web Site Video Experience is Crucial for Business Marketing

After you spent the time and money on producing quality video for your Website, you need to also consider what's the best way to have that video have the best presentation and user experience possible? In this post I outline those companies and business models …

Video Chat and Online Marketing – Building Business Relationships

Video Chat and Online Marketing – Building Business Relationships

I interviewed Will Bunker, CEO and founder of vChatter, about how video chat can increase the length and quality of user engagement on any social platform. Will also explains why he believes video chat "will bring back the human element to online communication," and how …

Online Video and Social Media Marketing Advice for Executives

Online Video and Social Media Marketing Advice for Executives

Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going …

Business To Business (B2B) Video Marketing Strategies

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp …

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