B2B Articles

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Beyond Engagement: Harnessing the Power of B2B Video Marketing

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then …

How B2B Video Works for Those Who Watch [Study]

How B2B Video Works for Those Who Watch [Study]

We've discussed B2B Video quite a bit in the past, and we've been able to look at some interesting data concerning the increased usage of B2B video among top companies.  Recently, IDG Knowledge Hub posted their findings of a study concerning the background and behavior …

What B2B Videos Can Learn from What Goes Viral

What B2B Videos Can Learn from What Goes Viral

First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by …

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Most of us who work in the digital space know that YouTube isn't just cat videos and horrible pop songs that make it big.  It's also a business tool, and there's nothing quite like video to show to a potential client what kind of work …

Keys to Success with Business to Business (B2B) Video

Keys to Success with Business to Business (B2B) Video

A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO. Now, I could try to tell you what …

4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your …

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online …

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