award Articles

Los Angeles Metro Buses Now Running Web Series, "Los Americans"

A new web series is using an unconventional tactic to find popularity: mass transit. More than 1 million daily Los Angeles Metro bus riders are now being exposed to web series, thanks to Transit TV's broadcasting of One Economy's "Los Americans" Monday through Friday.

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

The Week's Best Viral Videos & Marketing Lessons: Camera Techniques & Musical Performances

Well, good morning. I hope you're off to a great start on this fine Friday morning. And if you're not... well, then let this column help turn things around and get you pointed in a positive direction. We've collected some of the best videos of ...

The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what ...

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week--and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this ...

YouTube NextUp: Is it About Talent or Networking

Tomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of ...

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend's most buzzed-about videos. Which was, apparently, much enjoyed. So ...

The Week's Best Viral Videos & Marketing Lessons

I wrote yesterday about the discovery problem with online video.  There's so much video being uploaded at such a rapid pace that it's literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the ...

Oscar Fever Hits the Web with Social Media Campaign

Oscar fever is here again. Just to make sure you are included, they've created online presences this year where you can check out trailers of all the nominees and check out the celebrations backstage online in real-time as the awards are accepted. That seems like ...

Brightcove Brings the Sundance Film Festival to the Masses with Live Video Streaming

The Sundance Film Festival--started by acting and directing legend Robert Redford, is one of the most popular and buzzed-about festivals of the year. There are always films at Sundance that go on to be box office hits or award-show darlings.  The festival is attended by ...

The Sunday News Reel – Week of 18-24 October, 2010

Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we ...

Viral Video Lessons Round Up - iPhone Instruments, Lite Brite Art, and A Parachute Ride

Friday's here again, and that means it's time for another Viral Video Lessons Round Up.  What videos went viral this week?  What did they have going for them that was special and unique--what helped them stand out from the competition?  Read on for three examples ...

Vimeo Festival + Awards Wraps Up, Videos Online

In case you weren't the lucky winner of that contest ReelSEO had, or just didn't make it to New York this weekend, Vimeo is kind enough to be putting up the events in, of course, video form on their site. Not only are there award-winning ...

The Vimeo Festival and Awards – An In-Depth Look At What To Expect

You might have notice our contest announcement yesterday regarding the Vimeo Festival+Awards—we're giving away 4 pairs of tickets to the event for free, and all you have to do is submit a video with a tip for using Vimeo.  I though it might be a ...

We Are Giving Away Free Tickets To The Vimeo Awards Festival – Want To Go?

The Vimeo Festival +Awards event is approaching fast.  Held in New York City on October 8th and 9th, the festival aims to celebrate the very best of the Vimeo community.  There will be screenings, panels, workshops, and more—all from the very best and brightest thought-leaders ...