Topic - Online Video & automotive
Online Video is Key to Automotive Industry Recovery?
If you’re to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really.
Eric Franchi recently published an article at Online Video Insider where he offers up some statistics from a recent Google-sponsored study on the matter. Since Google sponsored it, and they sell advertising, it’s hard to believe the study could have been anything but positive.
Edmunds.com Launches Automotive Videos Channel on Hulu
Inside Line, Edmunds.com’s high-speed online car magazine, recently launched an automotive video channel on Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S.
Video Trademark Copycats on YouTube – Legal or Illegal?
There is a growing trend of online video companies that are featuring derivatives of the YouTube logo for their own brand;. Perhaps this is done to imply to customers and prospects of a special business affiliation the company has with YouTube, and also an implied advantage in the search results for their video content. Is this an acceptable use of the YouTube trademark – a business practice that’s savvy and effective? Or, its it unfair, and perhaps illegal? We interview two intellectual property attorneys for their take on these issues.
Video Thumbnail Optimization – Tips to Consider for Creating Compelling Thumbnails
So you’ve spent a small fortune and a large amount of time getting your video to be everything you wanted from beginning to end. You’ve uploaded it to multiple places to try and spread your word and it’s still not getting the amount of views you had hoped for. What could be the problem?
Well if we don’t take into account the content of the video itself that leaves us with the presentation of the video. Looking at the presentation there are really only a few factors that you have any control over – the description, meta-tags and the thumbnail.
Automotive Online Video Marketing Trends – Car Dealers Embrace Online Video
We’ve discussed in the past the positive effect that online video marketing is having in various industries including the real estate industry as well as professional services and attorneys. Now we turn to the automotive industry and some recent research that not only demonstrates the effectiveness of online video for automotive sales, but gives us some insight in to adoption of online video by car dealers.
Television ads to Video SEO – the Comcast-Mixpo partnership
Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients’ existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. Grant Crowell interviews Mixpo’s Marketing Director Glen Pingul on the expanded opportunities for small and mid-size advertisers, and bringing sales reps up to speed on video these new opportunities.
VideoEgg Releases Enhanced Ad Network Features
VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers:
BBC’s Local Video Plans Could Kill Newspapers?
There is an interesting post up on PaidConent.co.uk by Robert Andrews titled, “Knives Out For BBC Local Video Plans, ‘Could Kill Newspapers‘.”
Basically, the post highlights some recent responses by UK’s newspaper industry leaders to BBC’s recent announcement of big plans (£68 million Local Video Proposal) for local online video content. For the most part, the newspaper community has responded with overwhelming disapproval.
Automotive Video Search Queries Triple This Year
Despite an overall slowdown that has occurred recently with regard to automotive sales across the US, it appears that consumers are increasingly utilizing online video content to shop for and get information on new vehicles. According to a study recently released from Google (brought to our attention thanks to clickZ), searches for specific vehicle brand names coupled with the term “video” have risen 237 percent over the past year.
Want to Create An Automotive Video Blog?
Video blogging and online video is one of the hottest things sweeping the internet, and PowerTV Online is proud to be a tool for the Automotive Enthusiast, Video Blogger, and Automotive Forum to take advantage of this growing trend! Using PowerTV’s hosted video platform, Automotive Enthusiasts all over the internet can launch their video blog, video channel, or TV Channel — giving them their own YouTube on the web!Since 2006 PowerTV has been helping forums, bloggers, and enthusiasts upload, share, and watch automotive videos online. PowerTV helps power over 50 different Automotive Forums video web sites at no cost to them on the web, and you can even launch your own PowerTV Video Channel or Video Blog today by visiting PowerTVOnline.com and clicking “Launch Channel”.
Video SEO for Automotive Dealers Launched
So, I have been speaking with folks about creating an agency or company to focus on Video SEO for local small and medium sized businesses. It looks like I need to move faster as I am learning about new offerings left and right. That being said, anyone interested??? I have got a great idea.
