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Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes-Benz Case Study

Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes Benz Case Study

Car manufacturers are very familiar with races on the track. But what about competition on YouTube? Today we put the Audi, BMW, and Mercedes-Benz brands to the test to find out how each are doing in terms of owned and earned media. All three are German luxury brands that perform well in the U.S. and across the world. But how well do they do on the world’s No. 1 video platform?

Branded Videos Total Over 2.4B Views in Q1 2014

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won’t be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more…inside!

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Top 500 Non Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Most car brands are now investing heavily in video advertising and a new report from Videology suggests that using geotargeting for these ads works better than blanket national coverage when it comes to generating sales and brand loyalty.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand’s video. A look into the automotive industry and video today.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). …

8 Awesome Ways to Use Your Car to Shoot Great Video

8 Awesome Ways to Use Your Car to Shoot Great Video

A lot of times, amateur filmmakers forget the everyday objects and items they use everyday which can be used to enhance their videos.  They are easy to overlook.  After all, that rolling chair in your office couldn't possibly be used as a dolly, could it?  …

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service …

Auto Makers Latest to See Value in Personalized Video Ads

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, …

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