automotive Articles

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...

8 Awesome Ways to Use Your Car to Shoot Great Video

A lot of times, amateur filmmakers forget the everyday objects and items they use everyday which can be used to enhance their videos.  They are easy to overlook.  After all, that rolling chair in your office couldn't possibly be used as a dolly, could it?  ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...

Automotive Social Media Marketing Relies On Online Video

It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out ...

Online Video Revolutionizes The Automotive Racing World

Online Video has become an outlet for the automotive enthusiast to create a memory of a track day and to do a little showing off to online enthusiasts on forums, blogs and YouTube.  Back in the days before online video was popular, IRC chat rooms ...

Best Viral Video Marketing Ads: Dirt Devil & Landrover Score Big Laughs

Some brands are better than others at viral video. Coca-Cola, for instance, has had numerous branded viral hits, as has Old Spice. But every once in a while, a brand comes along and displays a level of comedic execution that is completely unexpected. How many ...

Online Videos Driving Buzz & Speeding Up Sales For Performance Automotive Industry

When you think of YouTube, you don't necessarily think of the automotive industry. You think of viral videos such as Rebecca Black's Friday or other such videos that tend to generate a ton of views and a lot of controversy. However, for a while now, ...

Online Video Is Key To Automotive Industry Recovery?

If you're to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really. ...

Edmunds.com Launches Automotive Videos Channel On Hulu

Inside Line, Edmunds.com's high-speed online car magazine, recently launched an automotive video channel on Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S. Edmunds' Inside Line ...

Video Trademark Copycats On YouTube – Legal or Illegal?

There is a growing trend of online video companies that are featuring derivatives of the YouTube logo for their own brand;. Perhaps this is done to imply to customers and prospects of  a special business affiliation the company has with YouTube, and also an implied ...

Video Thumbnail Optimization - Tips To Consider for Creating Compelling Thumbnails

So you've spent a small fortune and a large amount of time getting your video to be everything you wanted from beginning to end. You've uploaded it to multiple places to try and spread your word and it's still not getting the amount of views ...

Automotive Online Video Marketing Trends - Car Dealers Embrace Online Video

We've discussed in the past the positive effect that online video marketing is having in various industries including the real estate industry as well as professional services and attorneys.  Now we turn to the automotive industry and some recent research that not only demonstrates the ...