Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding captions and transcripts to videos increases search traffic, views, search rank, and engagement. We examine how these studies to understand the impact of captions and transcripts on SEO, as well as how to use them to do an ROI analysis.
YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.
Vimeo is rolling out its own ContentID system to ensure that the videos on the site follow community guidelines when it comes to copyright infringements. ‘Copyright Match’ will be triggered as soon as there is even the slightest hint of an audio or video match, and will cause a video to be flagged for review.
There looks like there’s going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.
You may have seen the new video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were used, the ad was produced by a professional film crew, and so of course they had access to other equipment, but what exactly did they use?
Video creators fall back on clichés because they’re familiar, comfortable, and self-explanatory. They boil an idea down to a few simple words or one iconic image. The flip side is that clichés are overused, meaningless, insincere, and, yes, generic. Your business presumably has a unique story, so why not just tell it.
Adobe’s Premiere Pro Creative Cloud is the most popular Non-Linear Editing suite on the market, and it’s about to receive a host of brand new features. These include improved native 4K support, a Master Clip Effect and Live Text. More details inside.
Video localization is a complex process, but it doesn’t have to make your head spin. Let’s take a closer look at some best practices for voiceovers and subtitles can help you understand which route is best for your video localization projects.
Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you’ve taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.
How-to videos are the bedrock of YouTube and billions of us turn to them to help us learn a new skill, or refresh our memories about an old one. But sometimes, the videos that could help us the most are too hard to watch due to technical and creative difficulties. Learn what to avoid when creating an instructional video.