attribution

youtube converts consumers

YouTube Converts More Customers Than Facebook, Twitter [Study]

When it comes to paid advertising campaigns on social networks, new research has found that YouTube is the best platform for introducing new products to potential customers, and is also the best social media site for closing sales with consumers.
video marketing channels most effective

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

Vimeo Announces Creative Commons Licensing - But Are Users' Hands Tied?

Video hosting platform Vimeo yesterday announced on its blog its support for Creative Commons licensing, providing its members a more precise control over where and how others can use their own videos. But restrictions persist with how members can feature other rights-owners videos and other original works on Vimeo, even if they have the same clearances that Creative Commons provides.

Online Video Remix Culture - Study of Jumpcut

Just found this interesting research paper from the Georgia Institute of Technology titled, "Remixing Authorship: Reconfiguring the Author in Online Video Remix...