Apple Articles

The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apples grow on small, deciduous trees. The tree originated in Western Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European...

Apple Caves to Competition or Consumer Pressure? Allows Apple TV Over Internet

Here's an interesting twist in the Apple TV lifetime story. Monday saw a system software update that began to allow Apple TV owners to stream iTunes TV content over the Internet, effectively lifting the Airplay only restriction that had been in place. What motivated this ...

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

The Weekly Online Video News Round Up - Hulu Rumor Edition

This week we have an online video news round up first: I'm just as interested in catching up on the news as you are. I've been out of the country for about a week, and haven't had my usual leisure time to keep up to ...

Hulu Sales Sands Shifting, Microsoft Out, Apple Stepping In?

Microsoft has bowed out stating they would not enter into the second round of bidding for Hulu. Apparently, they didn't like what they saw and chose not to whip out a cool $2B for the video service. Meanwhile, Yahoo! has upped the stakes and Apple ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you ...

Is Hulu Worth Purchasing & Who Are The Suitors? You Make the Call

I will give you all the information available at present. You decide if it is a sweet deal or a sour lemon. Deal? Alright, if you've just come out of a binge-induced coma and don't know what the heck I'm talking about, Hulu has dropped ...

Free Final Cut Pro X Video Tutorial From IzzyVideo

This is amazing. Within days of the release of Apple's new video editing software, Izzy from IzzyVideo has already created and launched a detailed, full-scale Final Cut Pro X video tutorial series. The series is 2 hours, 39 minutes long, and is broken up into ...

Google Swiffy Will Swiftly Convert Flash Files into HTML5

Okay, this is some pretty cool news. Google has just released a new product to Labs, called Swiffy. It's purpose? To convert your Flash files to HTML5 at the touch of a button. This gives website owners, designers, developers, and publishers an easy way to ...

Report: Apple Smart TV To Be Released In Late 2011

There has been speculation for years that Apple would one day release a television of their own making. An honest-to-goodness Internet-ready television, a so-called "smart TV," that can take advantage of some of the resources the company has built up like iTunes or the App ...

Apple Releases Cheaper, More Streamlined Final Cut Pro X

Apple's Final Cut Pro has been the industry standard for video editing for some time now. Sure, there are plenty of other great editing suites, many used by professionals, but Final Cut Pro has been the clear leader in that space for years. But it's ...

Hulu For Sale, Considering Offer From Unknown Potential Buyer

Hulu, the online provider of streaming movies and television shows, has received an offer from a potential buyer. The identity of the buyer is unknown, though rumors suggest it is a well-known, very large company. What is known, is that Hulu is considering the offer, ...

The Weekly Online Video News Round Up - Mobile Video Edition

It was a big week in video—of course, you can just about say that regarding any week these days. But still, we had big news announcements, writers with strong online video opinions, new tools and gadgets released, and plenty of branded and unbranded video fun ...

The Weekly Online Video News Round Up - Rumor Edition

We do our best every to cover the most important, most interesting, and most actionable news and articles in the world of online video. But we can't cover everything... at least, until we start cloning ourselves. So this weekly Sunday column is an attempt to ...

Add Some Flare to Your iPhone Videos with Mobile HDR Video App

Remember that time way back when I talked about Soviet Montage and their really cool (and somewhat super secret process) HDR video? Well they're back at it. Or at least Alaric Cole is with a new app for the iPhone called Flare which is the ...

Google Goes Prime Time With Lady Gaga Chrome Commercial Ad

For reasons I have not yet put my finger on, I still occasionally tune into Saturday Night Live. It hasn't been the truly great show it once was in over a decade, but out of some kind of routine (or self-punishment) I still check it ...