Apple Articles

The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apples grow on small, deciduous trees. The tree originated in Western Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European...

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider has made an excellent video spoofing the Apple Store. But does the fact that you can only watch it in 360p hurt its impact? There are a number of factors that go into how people watch video, and a slick, high-quality video isn't always mandatory.

Online Video Weekly News Round Up - New Year's 2013 Edition

Happy 2013! If 2012 was any indication on where online video is going, then 2013 is set to be a major year again for several parts of the industry. As we watch it unfold it's always nice to see what's going on in areas that ...

Hands-on Review of YouTube's Capture App Features, Benefits and Limitations [Creator's Tip #70]

As you should be aware, YouTube released a brand new, free iOS app this past week called YouTube Capture. Essentially, Capture is an app that works outside of using Apple's own Camera app for the purposes of shooting videos, basic editing, and uploading and sharing ...

Weekly Online Video News Round Up - December Blues Edition

It's December and I haven't seen any proper snow yet so I might have a blue Christmas, because I'll be missing the snow that I am so used to. Of course, if you're not in a part of the world where snow is abundant, you ...

The Weekly Online Video News Round Up - Final Cut Edition

This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes ...

Online Video Weekly News Round up - Turkey Day Edition

Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America. Meanwhile, I've gone and compiled the interesting news for the week so when you stumble out of ...

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

One of the most important aspects of pre-production is to create a storyboard. While having a script perfected is important, it is just as important to have a storyboard before you start shooting so you don't miss any essential shots. This will prevent you from ...

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

Weekly Online Video News Round Up - Punk Rock Edition

So Sunday I saw The Vibrators, some seriously old school punk rock. They're touring the US and have been around for 36 years. Go see them if you dig punk. If not, read this weekly news round up on the world of online video. See ...

40+ iOS Video Apps to Shoot, Edit, and Share Your Mobile Video Masterpiece

There are, of course, something like eleventy-billion (I'll have to check if that number is real) iOS apps in the Apple App Store, and quite a few apps for video. There are a lot of people out there who would like to make a movie ...

Weekly Online Video News Round Up - Football Edition!

Heck yeah! The leaves aren't falling but baseball is wrapping up (come on Brew Crew!) and now football has begun! So while you're drinking that early morning bloody mary, preparing for the big game, here's some news to keep you up to speed with the ...