AOL Articles


Blekko: Another Human-Edited Search Engine Hopes To Take On Google By Stopping Spam

Blekko: Another Human Edited Search Engine Hopes To Take On Google By Stopping Spam

ReelSEO is, first and foremost, about video.  Video marketing, video production, and of course, video SEO.  So search engine news is something we tend to pay attention to.  There's a new search engine in town, and it claims to have the one thing that Google's …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

AOL Continues Video Expansion with 5Min Purchase?

AOL Continues Video Expansion with 5Min Purchase?

Rumors today state that AOL will buy (which I recently used for a weekender). This after they just penned a deal with Google for search and more intense video cooperation. Oh and they brought out Cambio earlier in the year.

Advertising Opportunities Abound In Hyper-Local News and Video

Advertising Opportunities Abound In Hyper Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local …

Yahoo Steals A Chunk of Google’s Search Engine Market Share?

Yahoo Steals A Chunk of Googles Search Engine Market Share?

I come from a background in search.  I'm a search engine guy first, and a video guy second.  It's just how I'm wired.  Which is why ReelSEO is such a great home for me, because I get to write about both.  Today, there's some news …

Microsoft, Yahoo!, Hulu To Let Users Choose Video Ads Via Asq

Having video viewers tell you which video ads they want to see, and don't want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same.

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers …

Hulu Dances As Viewers Watch 2.4 Hours In February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over …

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