AOL Articles

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Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, …

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face …

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh…spring is …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

Apples to Oranges: Nielsen Online Video Numbers vs. comScore’s Video Metrix

Apples to Oranges: Nielsen Online Video Numbers vs. comScores Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is …

Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax

Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax

You should probably sit down for this. Get composed, and ready yourself for really unexpected, bad news: The kid that asked for a million dollars on YouTube and then got it? Yeah, total hoax, exactly like I said it was. After staging a check-awarding ceremony …

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether

I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark …

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a …

AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow-Moving Video Initiative

AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow Moving Video Initiative

AOL Video has started moving forward with its new initiative of expanding its original content as well as giving its viewers consistent content on a daily basis. To that end they have enlisted three big names in Hollywood: Kevin Pollack, Kevin Smith and Adam Corolla. …

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B …

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