AOL Articles

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Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received ...

Is Hulu Worth Purchasing & Who Are The Suitors? You Make the Call

Is Hulu Worth Purchasing & Who Are The Suitors? You Make the Call

I will give you all the information available at present. You decide if it is a sweet deal or a sour lemon. Deal? Alright, if you've just come out of a binge-induced coma and don't know what the heck I'm talking about, Hulu has dropped ...

Hulu For Sale, Considering Offer From Unknown Potential Buyer

Hulu For Sale, Considering Offer From Unknown Potential Buyer

Hulu, the online provider of streaming movies and television shows, has received an offer from a potential buyer. The identity of the buyer is unknown, though rumors suggest it is a well-known, very large company. What is known, is that Hulu is considering the offer, ...

May 2011 Nielsen vs. ComScore Online Video Numbers

May 2011 Nielsen vs. ComScore Online Video Numbers

It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture ...

BrightCove, 5Min Media Team for Online Video Syndication

BrightCove, 5Min Media Team for Online Video Syndication

Brightcove and 5min Media (part of AOL) have strengthened their relationship to give Brightcove users access to the entire 5min video library. If you have a Pro of Enterprise account at Brightcove, you can now publish 5Min content through your dashboard and participate in upcoming ...

Online Video Numbers Hold Steady for April, Except at AOL

Online Video Numbers Hold Steady for April, Except at AOL

comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there ...

Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face ...

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is ...

Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems ...

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