AOL Articles

In 2006, AOL shifted its strategy to build on these strengths,
making its popular e-mail and AOL software, along with other services,
available free to anyone with an Internet connection. AOL continues to
move forward on this strategy in 2007, with a focus on growing the size
of its online audience, increasing the engagement of its users and
improving its ability to monetize its Web audience.

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B ...

Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising.  Well, it was surprising to me.  Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website.  It was important ...

2010 Internet Television In A Nutshell and 2011 Predictions

Some might say that 2010 was the year of Internet TV's emergence. Sure, there were a lot of things that went right for it during the year and a couple things that didn't. So let's take a look at the highlights including the new Apple ...

Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  ...

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks ...

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so ...

What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms

For many years in a row, the top search query was Britney Spears.  When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now.  And it seems as ...

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show ...

AOL Gets Serious About The Power of Online Video Content

I just saw this press release (even though I was done working for the day mostly) about AOL and the creation of AOL Video. I thought, well, that's timely (in that I saw it, not that they've waited so long to get it done).  You ...

ComScore October 2010 Search Engine Rankings - Google Maintains Lead, Duh

Since we talk about SEO, I figured we should talk about the search engines so you know where to focus (Google) and where you can sort of skip (AOL). Now, I find it odd that this report from comScore is five times longer than the ...

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

Blekko: Another Human-Edited Search Engine Hopes To Take On Google By Stopping Spam

ReelSEO is, first and foremost, about video.  Video marketing, video production, and of course, video SEO.  So search engine news is something we tend to pay attention to.  There's a new search engine in town, and it claims to have the one thing that Google's ...

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

AOL Continues Video Expansion with 5Min Purchase?

Rumors today state that AOL will buy 5min.com (which I recently used for a weekender). This after they just penned a deal with Google for search and more intense video cooperation. Oh and they brought out Cambio earlier in the year.

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...