AOL Articles

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How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

ESPN Deal With AOL Offers Sports Fans Premium Online Video Content

ESPN Deal With AOL Offers Sports Fans Premium Online Video Content

AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself. The agreement strengthens AOL’s collection of high-quality online video content and significantly boosts its sports-related offering.

How AOL’s Investment In Original Programming = 55% Increase In Views [Interview]

How AOLs Investment In Original Programming = 55% Increase In Views [Interview]

188.5 Million Americans watched 46 Billion content videos in August 2013 and AOL was a major player in that field, with 55% more viewers than they had in August 2012. We find out why they have become so successful.

The Week In Video: It’s A Dog’s World

The Week In Video: Its A Dogs World

So much video news this week but we’ve managed to squeeze it all into one blog post. Read the latest on Digital Video vs. TV Ad Engagement and Yahoo’s purchase of the Qwiki video app. Also we have stats! Did YOU know that 500 years worth of YouTube video are watched on Facebook every day?

AOL’s ‘Be On’ Teams with Realeyes to Measure the Emotions of Branded Video Content

AOLs Be On Teams with Realeyes to Measure the Emotions of Branded Video Content

AOL’s branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers’ emotional reactions to advertisements. One of the first companies to use it was LG, with their “So Real It’s Scary 2″ ad.

The Week In Video: Mixbit, Google Glass & Prince Hating On Vine

The Week In Video: Mixbit, Google Glass & Prince Hating On Vine

It’s here! Your weekly round up of the video news you may have missed if you don’t actually spend every second glued to your computer. Luckily, that’s exactly what we at ReelSEO do for fun so sit back and catch up on some of the tastiest news snippets from the past week.

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

Online Video Weekly News Round Up – The Official Official Edition

Online Video Weekly News Round Up   The Official Official Edition

No typo, I'm simply celebrating the return of the official NFL officials, as dubious as their officiating may be. Clearly they have some rust to knock off their stripes, and maybe some new prescription glasses. Anyway, let's take a peek at what was going on …

Top 5 Video Advertising Network Recommendations July 2012

Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the general online video numbers from comScore and, as always, I'm here to talk specifically about the online video advertising network numbers. This month's numbers are a bit weird because Brightroll was left out of them. Without them there were just …

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