In 2006, AOL shifted its strategy to build on these strengths,
making its popular e-mail and AOL software, along with other services,
available free to anyone with an Internet connection. AOL continues to
move forward on this strategy in 2007, with a focus on growing the size
of its online audience, increasing the engagement of its users and
improving its ability to monetize its Web audience.
AOL HD is continuing its march into your living room with its latest announcement that it will start pushing content to connected boxes. Now that doesn't mean that everything will instantly have an AOL video button or app, but so far, they are targeting the ...
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received ...
I will give you all the information available at present. You decide if it is a sweet deal or a sour lemon. Deal? Alright, if you've just come out of a binge-induced coma and don't know what the heck I'm talking about, Hulu has dropped ...
Hulu, the online provider of streaming movies and television shows, has received an offer from a potential buyer. The identity of the buyer is unknown, though rumors suggest it is a well-known, very large company. What is known, is that Hulu is considering the offer, ...
It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture ...
Brightcove and 5min Media (part of AOL) have strengthened their relationship to give Brightcove users access to the entire 5min video library. If you have a Pro of Enterprise account at Brightcove, you can now publish 5Min content through your dashboard and participate in upcoming ...
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there ...
While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face ...
After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is ...
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems ...
Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...
You should probably sit down for this. Get composed, and ready yourself for really unexpected, bad news: The kid that asked for a million dollars on YouTube and then got it? Yeah, total hoax, exactly like I said it was. After staging a check-awarding ceremony ...
I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark ...
AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a ...
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