Welcome to the day in online video when YouTube announced their own streaming music service to rival Spotify, Vine finally added some much needed editing features, and the ad agency behind Walmart and Coca Cola invested millions into YouTube advertising.
ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.
For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.
AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself. The agreement strengthens AOL’s collection of high-quality online video content and significantly boosts its sports-related offering.
188.5 Million Americans watched 46 Billion content videos in August 2013 and AOL was a major player in that field, with 55% more viewers than they had in August 2012. We find out why they have become so successful.
So much video news this week but we've managed to squeeze it all into one blog post. Read the latest on Digital Video vs. TV Ad Engagement and Yahoo's purchase of the Qwiki video app. Also we have stats! Did YOU know that 500 years worth of YouTube video are watched on Facebook every day?
AOL's branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers' emotional reactions to advertisements. One of the first companies to use it was LG, with their "So Real It's Scary 2" ad.
It's here! Your weekly round up of the video news you may have missed if you don't actually spend every second glued to your computer. Luckily, that's exactly what we at ReelSEO do for fun so sit back and catch up on some of the tastiest news snippets from the past week.
comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...
I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...