BrightCove, 5Min Media Team for Online Video Syndication
Brightcove and 5min Media (part of AOL) have strengthened their relationship to give Brightcove users access to the entire 5min video library. If you have a Pro of Enterprise account at Brightcove, you can now publish 5Min content through your dashboard and participate in upcoming advertising revenue-sharing opportunities as a publisher.
Online Video Numbers Hold Steady for April, Except at AOL
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there was a dip in February but a resounding rebound in ...
Welcome to Personalized, Geographically Targeted Video Advertising
While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who ...
Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face value. But since we know there aren't 144 billion Americans ...
Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average
After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is in the air, Play Ball!
Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...
Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix
Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is just starting to give us some data, which I will ...
Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax
You should probably sit down for this. Get composed, and ready yourself for really unexpected, bad news: The kid that asked for a million dollars on YouTube and then got it? Yeah, total hoax, exactly like I said it was. After staging a check-awarding ceremony and then burning the check, comedian Craig Rowin then posted ...
AOL Video to Offer Comedic CliffNotes Videos, Kill Educational Reading Altogether
I have been doing some fair amount of coverage on the latest AOL Video initiative. Yesterday I reported that they had purchased GoViral over in the UK which creates and distributes branded video. Now today, AOL Video announced new original online content thanks to Mark Burnett and CliffNotes.
AOL Europe Picks Up GoViral, Online Video Service for $97M
AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a pay-for-performance basis. So it would appear that AOL Europe is ...
AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow-Moving Video Initiative
AOL Video has started moving forward with its new initiative of expanding its original content as well as giving its viewers consistent content on a daily basis. To that end they have enlisted three big names in Hollywood: Kevin Pollack, Kevin Smith and Adam Corolla. While the three aren't creating original content for AOL, they ...
14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010
comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B video ads against 5.2B video viewing sessions. Oh and 14.6 ...
Why Don't All Video Platforms Display Video View Counts?!
When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising. Well, it was surprising to me. Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website. It was important to me at the time, because I was trying to ...
2010 Internet Television In A Nutshell and 2011 Predictions
Some might say that 2010 was the year of Internet TV's emergence. Sure, there were a lot of things that went right for it during the year and a couple things that didn't. So let's take a look at the highlights including the new Apple TV, Google TV, Hulu's rapid growth and more.
Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers
So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the actual Google sites. It reached 93.2% of US Internet users ...
