Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada’s new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.
YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
Optimizing YouTube for better rankings and brand visibility can be overwhelming if you are a beginner. We take you through some of the basic steps to make sure your target audience can find your content, every time.
Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it’s more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.
Annotations are not only a ranking factor in YouTube, they are also incredibly affective for driving viewers to your other videos and to internal and external links. But how do you know if they are really working for you or not? We take a look at the YouTube Analytics Annotations reports.
The world of online video is never short of news or updates and we bring you the latest stories you may have missed. This week, Rhett & Link producer hopes to fund a YouTube webseries about finding Bigfoot and the Content ID system opens up to everyone.
Do you want a specific URL using a specific tag that shows up frequently in your videos and group them into one big playlist or page? Here’s how to find it. You can categorize your videos in a number of ways using this handy tip.
Skittles’ new ad, called “Skittles Figurines,” has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube’s Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.
Master YouTubers Rhett & Link have made a masterful April Fools video that will have you scratching your head at first. Why can’t I get to the “Funny Baby Panda Kiss?” Why can’t I see this video? Why are there so many ads? With a little ingenuity in chapter annotations, Rhett & Link have pulled off a great prank. But don’t forget to watch the content.
No wait, there’s more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.