Android

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
Kodak PIXPRO SP360 Action Camera: The Reel Review Kodak PixPro SP360 degree camera 360x240
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Kodak PIXPRO SP360 Action Camera: The Reel Review

Now that YouTube fully supports 360 degree video content, more creators are looking for a good entry-level camera that will allow them to film, and upload, footage easily. We take a look at the KODAK PIXPRO SP360 Action Camera, and review the different features that come as standard.
Have a Break, Have a YouTube Video with KITKAT YouTube My Break KITKAT video marketing 2015 360x240

Have a Break, Have a YouTube Video with KITKAT

Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online.
Can Meerkat Claw its Way to the Top of the Live streaming Video Apps? meerkat app tweet live video twitter 360x240

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
Correct Vertical YouTube Videos With This Nifty 2 Second Trick  vertical videos youtube 360x240

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!
New Video App Makes YouTube Safe for the Whole Family youtube safe for whole family1 360x240

New Video App Makes YouTube Safe for the Whole Family

YouTube is the wild west of entertainment if you have a young family. One minute your child could be watching a short clip of Thomas the Tank Engine, the next they could be watching a parody of the show that is wildly inappropriate for children. But now, thanks to a new app called HomeTube, YouTube may find itself much more family-friendly.
Spotify To Run Video Ads in Exchange for 30 Mins of Free Music  spotify video ads free listening 360x240

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
32 Amazing YouTube Facts & Stats to Tweet & Share [Updated] every second one hour video uploaded to youtube 360x240

32 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!
Googles New Play Store Design is More Video Friendly Than Ever Google Play Video 360x240

Google's New 'Play Store' Design is More Video Friendly Than Ever

One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.
Creator Studio App for iOS: One Stop Shop for YouTube Creators YouTube Creator Studio app 360x240

Creator Studio App for iOS: One Stop Shop for YouTube Creators

Google has released the Creator Studio app for iOS devices and this app is no slouch. With the increasing importance of mobile in the video market, this app provides a one stop shop for creators to see all of the most important details about their channel on the go.
Which Live Streaming Site Has 45M Viewers Per Month? twitch online video 360x240

Which Live Streaming Site Has 45M Viewers Per Month?

There is a rabid fan base out there consuming billions and billions of live video streaming minutes each month. You might have an idea of the site, which draws on average, 45 million unique viewers a month, and you might not. They have grown from a category, into a spin off, into a major Internet video force and they show that when you build it right, as in really, really right, they will come, and continue to come for months and years.
Duration of Mobile Video Impacts CTR and Completion Rate Differently ctr of mobile video ads 360x240

Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story? The only way to truly find out is to dive right in and check out what the Mobile Marketing Association's latest research came back with.
Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable mobile devices

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
Amazon Nets Old HBO Shows for Prime Members HBO Amazon Deal 360x240

Amazon Nets Old HBO Shows for Prime Members

Is the Amazon Prime/HBO deal really the big win that some say it is for Amazon? Or is it just HBO beginning to expand their digital footprint and monetize some old content they have had laying around for years?