American Express Articles

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American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

Google and American Express Discuss How Video Works for Small Businesses with ‘My Business Story’

Google and American Express Discuss How Video Works for Small Businesses with My Business Story

Last year, Google/YouTube and American Express launched the "My Business Story" program for small businesses with the aim of encouraging small businesses to tell their stories through online video.  Back in June, our own Mark Robertson had the pleasure of moderating a panel at the VideoNuze Online Video …

Film Festivals Finally Go Digital: Tribeca to Show Films Online

Film Festivals Finally Go Digital: Tribeca to Show Films Online

The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year.  Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance …

‘My Business Story’ Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’

My Business Story Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’

If you go to the YouTube homepage today, you will see the winners of the "My Business Story" contest that was announced by Google and American Express back on Oct. 25, 2011.  The 32 small businesses featured in today's YouTube homepage ad will be seen …

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we'll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in …

Google & American Express Encourage Small Businesses Video with ‘My Business Story’

Google & American Express Encourage Small Businesses Video with ‘My Business Story’

Google and American Express have join forces to launch a new program called, "My Business Story".  It encourages small businesses to tell their stories through video before the second annual "Small Business Saturday," which is November 26, 2011.  Small Business Saturday is a day set aside …

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