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Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...

SEO Ranking Factors, Trends & Search Predictions for 2011

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and ...

HTML5 Video Codec War Explodes as MPEG-LA Openly Calls for VP8 Patent Claims

HTML5 Video Codec War Explodes as MPEG LA Openly Calls for VP8 Patent Claims

The HTML5 video codec war just exploded! MPEG-LA, who you will remember holds the H.264 patent pool, just invaded Googlonia with a call for patent claims on the VP8 video codec. You will remember that Apple is a member of the H.264 owners, along with ...

Weekly Web Video Industry News Reel - Super Bowl Edition!

Weekly Web Video Industry News Reel   Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are ...

Why YouTube's Recommended Videos Sucks, and How It's About To Improve

Why YouTubes Recommended Videos Sucks, and How Its About To Improve

Did you ever wonder how YouTube settled on the algorithm that powers their Suggested Videos feature? Me neither, but thanks to WebProNews, we now know that it is based on something from Amazon.com. Specifically, it's based on the "old Amazon recommendation engine." We know this because of ...

Google Publicly Accuses Bing of Stealing Search Results: The Gloves Are Off

Google Publicly Accuses Bing of Stealing Search Results: The Gloves Are Off

While Google and Microsoft have been heavyweight rivals for quite some time now, they're fighting a new battle today, and the gloves appear to be coming off. Never before in my time as a search engine marketing consultant have I ever seen the kind of ...

YouTube Trends: Find Out What Videos Are Going Viral Right Now

YouTube Trends: Find Out What Videos Are Going Viral Right Now

YouTube technically announced YouTube Trends about a week ago, in a blog post regarding the most-watched videos of the year.  It was a casual link in the last paragraph for readers interested in seeing more detailed year-end lists.  But today they're giving Trends a more ...

The Future of Search Might Not Require Any Actual Searching

The Future of Search Might Not Require Any Actual Searching

Marrisa Mayer has a new title at Google:  head of consumer products.  Which is a little vague, if you ask me, but most major company job titles are that way.  At the LeWeb 2010 conference in Paris, she sat down on stage for an interview ...

YouTube Replaces Home Page Moderators With Algorithm, Winks At Google

YouTube Replaces Home Page Moderators With Algorithm, Winks At Google

Aspiring YouTube filmmakers will be happy to learn that it recently got a little bit easier to get your videos featured on the YouTube home page.  A little.  It still won't be easy, but the process has definitely been demystified.

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