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Something Might Be A Bit Off About YouTube’s ‘On the Rise’ Program, Here’s Why

Something Might Be A Bit Off About YouTubes On the Rise Program, Heres Why

I've been covering YouTube's "On the Rise" winners for awhile now, and I thought they were good, monthly reminders of what certain channels are doing in order to build an audience.  The thing is, like many things YouTube does, the program is a bit of …

A Look at How Recommendation Systems Drive Online Video Discovery

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

YouTube’s Changes Search Algorithm to Rank Videos Based on Time-Watched

YouTubes Changes Search Algorithm to Rank Videos Based on Time Watched

We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber …

Translate Your Closed Captions into 300+ Languages with YouTube’s New Translation Tool

Translate Your Closed Captions into 300+ Languages with YouTubes New Translation Tool

If you make videos that are universal, that is, not confined to English-speaking countries, it will do your videos a world of good to be able to provide a number of languages so that almost anyone in the world can enjoy them.  We've covered in-depth …

Top 5 Video Advertising Network Recommendations August 2012

Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012′s numbers last week I wanted to give the numbers time to …

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach – but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and …

Google Builds Artificial Brain with Feline Recognition Algorithm… Who’s Laughing Meow

Google Builds Artificial Brain with Feline Recognition Algorithm... Whos Laughing Meow

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify …

8 Best Practices to Optimize Video Landing Pages for Search

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce …

YouTube’s Mad Tinkering Equals A Loss Of Views? What Exactly Is Going On?

YouTubes Mad Tinkering Equals A Loss Of Views?  What Exactly Is Going On?

For those of you who don't know: YouTube is like those people you know who are always doing something to their house.  They can't just live in the house and be happy, they have to change the floors, or redecorate, or add a room.  And …

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a …

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