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Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Google Builds Artificial Brain with Feline Recognition Algorithm... Who's Laughing Meow

Google Builds Artificial Brain with Feline Recognition Algorithm... Whos Laughing Meow

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify ...

8 Best Practices to Optimize Video Landing Pages for Search

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

YouTube's Mad Tinkering Equals A Loss Of Views? What Exactly Is Going On?

YouTubes Mad Tinkering Equals A Loss Of Views?  What Exactly Is Going On?

For those of you who don't know: YouTube is like those people you know who are always doing something to their house.  They can't just live in the house and be happy, they have to change the floors, or redecorate, or add a room.  And ...

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a ...

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...

YouTube Changes How Related & Recommended Videos Are Chosen

YouTube Changes How Related & Recommended Videos Are Chosen

Notice anything new around YouTube lately? One of the most common complaints I hear about YouTube is that the Related & Recommended videos section lacks a certain accuracy—too many videos suggested that viewers ultimately don’t find interesting (or even related). But with a new update, ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube... and surf their millions of "channels" instead. ...

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

YouTube seems to have adopted Google's talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what's going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the ...

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