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Google’s New SEO Changes Coming This Summer

Googles New SEO Changes Coming This Summer

Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure. There are a number of other black hat spamming techniques being addressed, but Google’s Matt Cutts explains it better than I do in a video Google released.

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I …

Can We Predict the ‘Shareability’ of Videos? Unruly’s New ShareRank Tool Says We Can

Can We Predict the Shareability of Videos? Unrulys New ShareRank Tool Says We Can

When it comes to getting your video noticed, you want to get a lot of views…but how do you get a lot of views?  You might be surprised it takes a lot of work.  What you really want to get with a video is something …

Video is Key to Monetizing Mobile Publishing Says Hearst

Video is Key to Monetizing Mobile Publishing Says Hearst

We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips.  One thing though: the mobile experience is a lot different from the desktop experience.  You see, when people …

Top 5 Video Advertising Network Recommendations November 2012 – Brightroll Topples Google

Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no …

Unruly’s Dynamic Creative Optimization Boosts Nissan’s Social Video Ad Engagement 83%

Unrulys Dynamic Creative Optimization Boosts Nissans Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to …

How To Outrank the Competition in YouTube Search [Reel Web #63]

How To Outrank the Competition in YouTube Search [Reel Web #63]

Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take …

Something Might Be A Bit Off About YouTube’s ‘On the Rise’ Program, Here’s Why

Something Might Be A Bit Off About YouTubes On the Rise Program, Heres Why

I've been covering YouTube's "On the Rise" winners for awhile now, and I thought they were good, monthly reminders of what certain channels are doing in order to build an audience.  The thing is, like many things YouTube does, the program is a bit of …

A Look at How Recommendation Systems Drive Online Video Discovery

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

YouTube’s Changes Search Algorithm to Rank Videos Based on Time-Watched

YouTubes Changes Search Algorithm to Rank Videos Based on Time Watched

We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber …

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