algorithm Articles

In mathematics and computer science, an algorithm /ˈælɡərɪðəm/ (originating from al-Khwārizmī, the famous Persian mathematician Muḥammad ibn Mūsā al-Khwārizmī) is a step-by-step procedure for calculations. Algorithms are used for calculation, data processing, and automated reasoning.
More precisely, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function. Starting from an initial state and initial input (perha...

Google's New SEO Changes Coming This Summer

matt cutts

Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure. There are a number of other black hat spamming techniques being addressed, but Google's Matt Cutts explains it better than I do in a video Google released.

How Long Should a Video Be? Long Enough to Reach a Point

video-length-time

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

Can We Predict the 'Shareability' of Videos? Unruly's New ShareRank Tool Says We Can

unruly-sharerank

When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views?  You might be surprised it takes a lot of work.  What you really want to get with a video is something ...

Video is Key to Monetizing Mobile Publishing Says Hearst

mobile-publishing-experience

We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips.  One thing though: the mobile experience is a lot different from the desktop experience.  You see, when people ...

Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Cthulhu-eats-video-advertising

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...

Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%

Nissan Juke UK

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...

How To Outrank the Competition in YouTube Search [Reel Web #63]

youtube-redesign

Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take ...

Something Might Be A Bit Off About YouTube's 'On the Rise' Program, Here's Why

horriblyslow

I've been covering YouTube's "On the Rise" winners for awhile now, and I thought they were good, monthly reminders of what certain channels are doing in order to build an audience.  The thing is, like many things YouTube does, the program is a bit of ...

A Look at How Recommendation Systems Drive Online Video Discovery

ooyala-discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

YouTube's Changes Search Algorithm to Rank Videos Based on Time-Watched

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We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber ...

Translate Your Closed Captions into 300+ Languages with YouTube's New Translation Tool

towerbabel

If you make videos that are universal, that is, not confined to English-speaking countries, it will do your videos a world of good to be able to provide a number of languages so that almost anyone in the world can enjoy them.  We've covered in-depth ...

Top 5 Video Advertising Network Recommendations August 2012

where-to-video-ads-online

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

optimize-book-200x

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Google Builds Artificial Brain with Feline Recognition Algorithm... Who's Laughing Meow

catface-200x

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify ...

8 Best Practices to Optimize Video Landing Pages for Search

video-landing-page

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

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