Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.
Google has confirmed that they are taking significant action to block results pertaining to child abuse videos and images which should prevent 100,000 keywords and key phrases from appearing in their search results. The move comes after considerable pressure from the British Government.
Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.
Yeah, you might be over the age of 25 (or even 18) and wonder how PewDiePie did it. But there wasn't any magic to it. He makes videos every day that young people watch, 15-20 minutes a day. And believe me, YouTube's algorithm noticed. The Game Theorists' video illustrates this perfectly.
YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.
Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.
Google is updating the search algorithm again. One possible effect to video is the targeting of sites that use advertorials without full disclosure. There are a number of other black hat spamming techniques being addressed, but Google's Matt Cutts explains it better than I do in a video Google released.
How long should a video be? Well, that reminds me of a story. Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...
When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views? You might be surprised it takes a lot of work. What you really want to get with a video is something ...
We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips. One thing though: the mobile experience is a lot different from the desktop experience. You see, when people ...