aggregation Articles

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Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

Fresh News Videos for Web Publishers with New Wochit Platform

Fresh News Videos for Web Publishers with New Wochit Platform

Wochit has started a platform by which web publishers can get fresh, constantly-updating videos to their website. And generate revenue. With partnerships from Grab Media to Reuters, Wochit is looking to become a major source for video news by hooking up partners with their new platform.

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Last week a new video curation site called Glocal came out of beta.  Their mission is to deliver an all-in-one site for local news provided by networks, newspapers, businesses, and other entities in order to get their videos more views and ad revenue.  The new ...

Shelby Video App The Latest To Try Making Online Video Organization Easy

Shelby Video App The Latest To Try Making Online Video Organization Easy

Joining a small, but growing number of social video apps this week is Shelby.tv, a site and an iOS app that allows users to log in to social networks such as Facebook and Twitter, grab videos shared by your friends and followers, and be able ...

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

I continue my interview Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation. Steve has been in the video curation business for decades professing for years that curation is the most effective way of marketing with video; and we share ...

Is Video Curation The Key to Building Visibility, Authority, And Value?

Is Video Curation The Key to Building Visibility, Authority, And Value?

What exactly is "curation" and how does it relate to web video marketing? To find out, I spoke to several curation experts. They explain why they consider it the best way to blend work relationships between machines and human beings to deliver rich and relevant ...

Online Video Weekly News Reel - End of the World Edition

Online Video Weekly News Reel   End of the World Edition

So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all ...

Tornado Outbreak Shows The Speed & Power Of Social Video

Tornado Outbreak Shows The Speed & Power Of Social Video

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was ...

The Definitive List of Facebook Video Apps for Facebook Pages

The Definitive List of Facebook Video Apps for Facebook Pages

We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list. So here you go, our ReelSEO Show Reel of Facebook Video Apps, with a ...

Succesful Content Syndication and Aggregation Strategies

I'm at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning's session titled, "Successful Content Syndication and Aggregation Strategies." 

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