agencies Articles

Visible Measures and Dynamic Logic Collaborate for Video Ad Benchmarking

Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, theleading digital ad effectiveness research company, today announced that they willjointly work on projectsto provide marketers with an unprecedented view into both the branding impact as well as the ...

AgendiZe Launches First Video-to-Action API

AgendiZe, the premier provider of call-to-action services, today introduced their Video-to-Action API, which makes it easy for video publishers and ad agencies to add a comprehensive suite of customer engagement tools within online videos to make them actionable.

IAB In-Stream Video Ad Metrics Definitions

The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and ...

TurnHere Powers Real Estate Open-House Videos

TurnHere, Inc., a leading online video solutions platform, announced an agreement with Weichert, Realtors, one of the nation's largest privately held real estate brokerages. Through the agreement, TurnHere will produce a new series of broadcast-quality online videos that offer prospective buyers an inside look at ...

The Feedroom Interview - Video Search Optimization

http://www.reelseo.com/feedroom-interview-video-seo/ In the interview with the Feedroom, Daniel talks about how critical it is to focus on video search optimization for online video content and Daniel discusses how The Feedroom has video search optimization (video SEO) features built into its offering for clients to have maximum discoverability and visibility of their online video content.

9 Video Marketing and Advertising Services for SMBs

With the online video advertising market booming a long list of services are coming forward and offering you a variety of solutions for online video marketing and online video advertising. These companies offer affordable solutions that work great for small and medium sized-businesses (SMBs). Here ...

Turn There - Europe's Videoagency Officially Launches

For those of you that are unaware, I have been working closely with Thomas Owandenko, CEO of VideoAgency, for sometime in a partnership with ReelSEO for video marketing and search optimization consulting services. We are also working together on the development of several video marketing ...

Should Online Video Content Creators Get A Cut?

The biggest question on the minds of most online video content creators is: how do I make money? Last year, writers in Hollywood went on strike against movie studios and television broadcasters, in part because they demanded a share of revenue generated by the digital ...

New Video Marketing Tool Launched At Video Search Summit

Tomorrow, at the Video Search Summit, Videoagency and Reelseo will announce the availability of a new video marketing campaign management tool for SEO companies and agencies. ReelSEO, the leading media resource for video search optimization is announcing a strategic partnership with Videoagency (The next-gen video ...

Mixpo Video Marketing for SMBs - Interview With Glenn Pingul

As you may not know, I have a wealth of experience both marketing and developing search marketing solutions for small and medium sized businesses, including solutions for local, organic, paid, social, and video search placement. From what I have seen, there are relatively few video ...

Research - Media Buyers Need Online Video Ad Standards

Exponential(TM) Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today released research about buyer perceptions of online video advertising. In an unprecedented industry move, Exponential employed a research study of 100 premier ...

High-Definition Video Adveritsing Network Launched

Brightroll's video advertising network is coming out with High-Definition ad units, enabling brands to deliver HD-quality advertisements across Brightroll's network of content publishers. Given the current growth of video advertising, adding HD support is a likely progression for a successful online video advertising network to ...

IAB Online Video Ad Standards Whitepaper

Just the other day I was speaking with an online video company focused on video advertising and we were discussing the need for IAB to establish new standards for online video advertising. It appears that towards the end of 2007, that is just what the ...

Jivox Launches Video Advertising for Local Businesses

Jivox, a self-service online video advertising platform for local businesses, today introduced a service that gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation ...

Streaming Media East Conference and Expo - $200 Off

Without a doubt, online video is one of the hottest topics being discussed today. While 2007 was a banner year for video online, come learn how 2008 will truly be known as "the year of online video.” Now in its 11th year, the Streaming Media ...