agencies Articles

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One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

Business To Business (B2B) Video Marketing Strategies

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp …

Branded Video Measurement Evolves With Share of Choice

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark …

23Video Wants To Help Companies Create Customizable, Branded Video Portals

23Video Wants To Help Companies Create Customizable, Branded Video Portals

As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms.  And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services.  A new …

YouTube and Campaign Media To Crown “Ad of The Year”

YouTube and Campaign Media To Crown Ad of The Year

I love writing about viral marketing, and in particular, video marketing that pushes the boundaries of what advertising can look like and how it can behave.  I write about such videos often, even just last week.  So it should come as no surprise that I'm …

Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Social Meets TV   The Social Media Ripple Effect Leads To Greater Engagement

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency …

Blip.tv Pre-Roll Video Ads Offer Downloads On Xbox 360

Blip.tv Pre Roll Video Ads Offer Downloads On Xbox 360

Blip.tv have taken interactive pre-roll ads to a whole new level in their bid to help Wieden & Kennedy get NCAA Football 11 in the public gamer consciousness. They created a click-to-download pre-roll mechanism that set the demo to download on the Xbox 360 console.

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

Education Is Key To Future Growth for Video Advertising

BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising.  Let's see what they had to say.

YouTube OgilvyOne Contest Skips Some Very Basic Steps, Will Probably Still Be A Success

There's an interesting new marketing effort—using YouTube—that the web is buzzing about today:  a contest from a global marketing agency named OgilvyOne Worldwide.  The contest's goal?  To find the single best salesman on the planet—or saleswoman.  The contest is actually called "The Search For The …

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