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Facebook Marketing Executive Offers Tips For Using Video Effectively

Facebook Marketing Executive Offers Tips For Using Video Effectively

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best …

Branded Hoax Viral Videos Are Becoming A Cottage Industry

Branded Hoax Viral Videos Are Becoming A Cottage Industry

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the …

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social …

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on …

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents …

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was …

Targeting Tops Most Wanted List for Video Advertisers

Targeting Tops Most Wanted List for Video Advertisers

Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back… Anyway, I found this statistic rather interesting. It seems that this year in the survey what …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Agencies & Marketers Push for Multi-Platform Video Ad Deals

Agencies & Marketers Push for Multi Platform Video Ad Deals

The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks' plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, …

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