agencies Articles

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Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was ...

Targeting Tops Most Wanted List for Video Advertisers

Targeting Tops Most Wanted List for Video Advertisers

Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back... Anyway, I found this statistic rather interesting. It seems that this year in the survey what ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

Agencies & Marketers Push for Multi-Platform Video Ad Deals

Agencies & Marketers Push for Multi Platform Video Ad Deals

The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks' plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, ...

The Top 10 Most Creative and Compelling Video Ads Online

The Top 10 Most Creative and Compelling Video Ads Online

Back in January, TED founder Chris Anderson announced a new initiative called Ads Worth Spreading. The concept of Ads Worth Spreading was to find the best video ads around--ads that are compelling, creative, outside-the-box, and that most represent what the future of advertising might be. ...

20 Ways An Internet Marketing Agency Can Use Website Video

20 Ways An Internet Marketing Agency Can Use Website Video

Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with ...

Television Advertising Takes Cue from Online Ad Targeting

Television Advertising Takes Cue from Online Ad Targeting

I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being ...

"Almost" Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

Almost Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn't always have to hit the end consumer directly, from the start. Each and every view doesn't have to come from likely buyers or the end consumers, as long as ...

What Makes for Social Video and Do Creative Agencies Get It?

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...

Brightcove Sees Opportunity In Powering Government Video

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

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